Responsibilities

• Own and optimize mobile app acquisition campaigns across Apple Search Ads and Google App Campaigns
• Identify, test, and scale new and existing app install opportunities and acquisition channels
• Manage campaign structures, bidding strategies, audience targeting, and creative testing to maximize installs and ROI
• Monitor and analyze campaign performance metrics including CPI, CPA, and ROAS using Appsflyer and internal reporting tools
• Continuously test creatives, messaging, and landing experiences to improve conversion and engagement performance
• Manage and optimize partner and programmatic channels
• Oversee daily performance tracking, budget allocation, and partner communication
• Identify opportunities to scale campaigns and improve channel efficiency
• Lead onboarding, testing, and evaluation of new partners and platforms
• Develop testing structures, placement strategies, and performance benchmarks with vendors

Requirements

• 2–5+ years of experience in paid media, performance marketing, or mobile app acquisition
• Hands-on experience with Apple Search Ads, Google App Campaigns, and mobile attribution platforms such as Appsflyer
• Strong analytical mindset with experience interpreting campaign data and optimizing toward KPIs
• Familiarity with programmatic, affiliate, or partner-based marketing channels
• Excellent organizational, communication, and project management skills
• Ability to manage multiple campaigns and priorities in a fast-paced environment
• Experience in e-commerce, cash back, or affiliate marketing industries is a plus

Benefits

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Paid parental leave
• Paid time off
• Parental leave
• Vision insurance