Responsibilities

• Own and manage paid media strategy across Google, Microsoft, and Amazon advertising platforms
• Plan, launch, and optimize campaigns across Search, Shopping, Performance Max, and Amazon Sponsored Ads
• Structure campaigns for reach, ROI, and sustainable long-term performance
• Align paid media efforts with ecommerce goals, organic marketing, sale promotions, seasonality, and inventory availability
• Manage monthly and quarterly paid media budgets to hit efficiency and revenue targets
• Optimize bids, budgets, and targeting to meet or exceed ROAS and CPA goals
• Monitor performance daily and respond quickly to trends, anomalies, or inefficiencies
• Make data-driven recommendations on spend allocation and scaling opportunities
• Conduct ongoing keyword research, search term analysis, and negative keyword management
• Test and refine bidding strategies, audiences, creatives, and ad formats

Requirements

• 3–5 years of hands-on PPC experience in an ecommerce environment
• Proven experience managing budgets across Google Ads, Microsoft Ads, and/or Amazon Ads
• Strong understanding of performance metrics and ecommerce attribution
• Experience with shopping feeds and large product catalogs
• Advanced analytical skills and comfort working with performance data

Preferred

• Experience advertising for both DTC websites and Amazon marketplaces
• Familiarity with GA4, Google Tag Manager, and feed management tools
• Experience with ecommerce platforms such as Shopify or WooCommerce
• Strong written and verbal communication skills