Responsibilities

• Building and managing Google Ads campaigns (search, display, and local)
• Running Meta (Facebook/Instagram) ad campaigns where it fits the client
• Audience targeting, geo-fencing, and competitor conquesting for multi-location clients
• Setting up and maintaining conversion tracking (GA4, pixels, call tracking)
• Managing and pacing budgets across multiple accounts
• A/B testing ad creative, copy, and landing pages
• Monthly performance reporting and the occasional client check-in

Requirements

• 2+ years of hands-on paid media experience (agency experience is a plus)
• Strong with Google Ads — campaign structure, bidding strategies, and optimization
• Experience with Meta Ads Manager
• Comfortable setting up conversion tracking and reading the data to reallocate spend
• Experience with local or multi-location campaigns (geo-targeting, conquesting) is a big plus
• Clear communicator who can explain performance to clients without the jargon
• Organized, self-directed, and able to juggle multiple accounts and budgets

Preferred

• Google Ads and/or Meta certifications
• Experience with landing page tools and CRO
• Some SEO familiarity (we love when paid and organic talk to each other)
• A sense of humor (we work hard, but we're not robots)