Paid Media Specialist at Nootropics Depot | Tempe, AZ | $60K/yr – $90K/yr

Nootropics Depot

Paid Media Specialist

Tempe, AZ (Hybrid)

$60K/yr – $90K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own a fast-moving paid media engine across Google and Meta, turning testing, data-driven optimization, and cross-functional collaboration into consistent e‑commerce growth.

Channel ownership: plan, execute, and optimize campaigns with a structured testing roadmap across Google Ads and Meta Ads.
Creative and CRO: align with design and web teams on creative tests and landing-page improvements to lift conversions.
Tracking and platform edge: maintain strong measurement hygiene (GA4, Pixel/CAPI, GTM) and surface new formats/betas early.

Job Description

Responsibilities

Day-to-day management of Google Ads (Search, Shopping, PMax, YouTube) and Meta Ads (Advantage+, prospecting, retargeting)
Campaign structure, audience strategy, bid management, and budget allocation across both platforms
Channel strategy and testing roadmap, you\'ll help shape what we go after, not just execute it
Creative testing cadence working with our in-house design team, launching tests, reading results, iterating
Weekly performance reporting paired with proactive recommendations
Landing page collaboration with our web and design teams to improve conversion rates
Tracking and attribution hygiene, GA4, Meta Pixel/CAPI, GTM, UTM discipline
Staying ahead of platform changes and surfacing opportunities (new ad formats, betas, audience tools) before we read about them on LinkedIn

Requirements

2-4 years running paid media, ideally with meaningful budget responsibility ($50k+/month across channels)
E-commerce experience; you understand the mechanics of selling physical product online, not just lead gen
Strong working knowledge of Google Ads and Meta Ads Manager; you\'ve built campaigns from scratch, not just optimized inherited ones
Genuine comfort with data and analytics; you pull your own numbers, dig into the why behind a trend, and don\'t wait for someone to hand you a dashboard
A self-starter who\'s genuinely curious; you poke at things, ask "what if," and bring ideas to the table unprompted
Sharp creative instincts; you can look at an ad and have an opinion on why it\'s working or not
Bias toward action. You\'d rather launch a test today and learn than wait two weeks for a perfect plan
Clear writing. You\'ll be communicating async, and "I noticed X, I\'m doing Y, here\'s why" is the standard
Pre-employment background check mandatory

Nice to have

Supplement, beauty, or other CPG / DTC category experience
Experience with Triple Whale (or similar attribution/analytics platforms)
Familiarity with BigCommerce
Amazon Ads or Klaviyo experience
Tag management / pixel troubleshooting chops

Benefits

Medical, Dental, Vision, matching 401(k), employee discounts, PTO and more.

Nootropics Depot

Nootropics Depot is a Tempe, Arizona based supplement company dedicated to redefining what quality and transparency look like in the industry. From research backed nootropics to foundational health staples, every product is formulated to help people think clearer, feel better, and perform at their best without compromising on science or integrity.Quality is everything in our process. We source rigorously vetted raw materials, apply strict internal standards, and leverage state of the art manufacturing practices designed to deliver consistency, purity, and potency across our entire catalog. Our goal is not just to meet existing benchmarks, but to raise them in ways that are measurable, repeatable, and visible to customers.Transparency you can see is built into every product page. Customers can easily access Certificates of Analysis, detailed lab testing results, and information on the third party laboratories that verify identity, potency, and contaminants. This open book approach is supported by a Scientific Advisory Board and expert review process that helps ensure our content, formulas, and educational resources remain evidence based and up to date.Innovation is central to how we advance the supplement space. Our team tracks emerging ingredients, mechanisms, and scientific breakthroughs to develop novel formulas and refine existing ones as new data becomes available. Through deep dive blogs, research snapshots, and a podcast focused on wellness and innovation, we make complex science understandable and actionable for both consumers and professionals.Nootropics Depot exists to push the industry forward, proving that it is possible to combine cutting edge supplementation with radical transparency, rigorous third party testing, and a culture of continuous improvement. Whether someone is new to supplements or highly experienced, the mission remains the same: empower smarter decisions through science, clarity, and uncompromising quality.

Founded in 2013

Tempe, Arizona, USA

6 employees (2 in marketing)

nootropicsdepot.com