Paid Media Specialist

Rapid City, SD (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the plan and optimization of digital media campaigns across Google, social, and streaming channels with strong measurement and cross-channel integration.

  • Own planning, execution, and optimization of campaigns across Google, social, streaming video/audio, and other platforms.
  • Analyze performance, report insights, and adjust tactics against clear KPIs.
  • Develop media tactics, support proposals, and drive operational improvements across the team.

Job Description

Responsibilities

  • Plan, execute, and optimize a variety of digital advertising campaigns across Google, streaming video & audio , social, and other platforms with a high degree of accuracy.
  • Analyze and report on campaign performance, including key metrics and optimization strategies.
  • Develop and recommend media tactics that integrate seamlessly with advertising efforts
  • Help prepare proposals and RFPs.
  • Manage digital campaigns from kickoff through completion with minimal oversight while maintaining strong execution standards.
  • Conduct research on advertising platforms and emerging opportunities.
  • Ensure all projects are delivered on time, within scope, and on budget.
  • Troubleshoot technical and operational issues throughout the campaign lifecycle.
  • Contribute to team best practices, operational improvements, and innovation.
  • Track performance against KPIs and identify opportunities for improved efficiency and results.
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Midwest Marketing

We're a tight-knit group of thinkers and idea generators, who provide premier marketing solutions! Founded in 2005 in Rapid City, South Dakota, Midwest Marketing is a team comprised of educated individuals who specialize in marketing and creative strategy, media planning and buying, social and digital marketing, video and audio production, graphic design, content development, and public relations.

Founded in 2005
Rapid City, South Dakota, USA
40 employees (7 in marketing)

Traffic Signals

Monthly Visitors
594
Monthly Google Ads Budget
$13.8K
Traffic Source Mix
Search
30.6%
Direct
41.6%
Referral
16.4%
Social
10.6%
Paid
0.8%

Headcount Trend

Current headcount: ~40

Marketing Team

Marketing Team Size
5 (13% of company)