Responsibilities

• The Paid Media Specialist is a key part of bringing our advertising campaigns to life.
• They will work to build the campaigns within our media platforms or work with our agency partners to ensure all pieces of the campaign are delivered for build.
• This position will work across paid search, programmatic advertising, paid social and traditional media across a wide variety of MGM Resorts brands in the United States.
• Execute and optimize integrated media strategies across various properties and brands
• Responsible for key project management tasks, such as media grid updates, audience planning, tag building and timeline tracking
• Collaborate with their peers to understand how all paid media is working together to further our company goals
• Maintains a profound understanding of the trends within media as well as the brands and verticals of MGM Resorts that they are responsible for
• Partners and collaborates with the media AOR and social media team to track and effectively manage the property vertical, corporate and partner media budgets to ensure accuracy; manage the accounting approval workflow and hierarchy to ensure that the media agency of record and MGM Resorts International direct media partners are paid within their contract terms

Requirements

• 2+ Years of prior relevant experience in marketing with an emphasis on integrated or digital media
• Highschool Diploma or GED Required
• Experience in planning, executing digital campaigns, with an understanding of programmatic
• Experience working with and managing agency resources
• Experience in delivering integrated media campaign strategies and subsequent reporting
• Google AdWords and Facebook Blueprint Certifications

Preferred

• Google AdWords and Facebook Blueprint Certifications

Benefits

• Prioritize your wellness, access programs crafted to nurture your mental and physical health.
• Enjoy unbeatable discounts on hotel stays, dining, retail, entertainment, and exclusive partner perks for travel, tech, and beyond!
• Park with ease—whether you're on or off shift, it's free!
• From healthcare to financial support and generous time-off options, we’ve got you covered.
• Elevate your career with development programs, connect through networking events, and make a difference with community volunteer opportunities.