Responsibilities

• Strategic Growth: Lead the strategy and execution of paid search campaigns across TPA (Target/Roundel), Walmart Connect Ads, Google Ads ecosystems, aligning media investment with client business goals and full-funnel performance.
• Planning: Plan, build and manage search media plans based on growth forecasts to hit Goals/KPIs. You will lead the end-to-end strategic planning of paid search campaigns, building full-funnel search roadmaps. This involves developing granular keyword architectures that align media investment with specific business goals and seasonal demand.
• Optimization: Build and manage granular campaign structures, including keyword segmentation, ad copy testing, and bidding strategy, to maximize efficiency and return on spend.
• Automation: Implement smart bidding strategies and feed-based automations, that scale performance and reduce manual optimization.
• Performance Reporting: You will serve as the primary strategic voice for paid search performance, transforming complex campaign data into clear, executive-level narratives that bridge the gap between technical metrics and business growth.
• Cross-Functional collaboration: Work alongside Retailer Account teams and Marketing to ensure paid search efforts complement broader digital marketing initiatives.
• Continuous Innovator: Stay ahead of algorithm updates, automation advancements, and beta opportunities.

Requirements

• 4+ years of experience managing paid search campaigns, ideally within an agency or performance marketing environment.
• Deep platform expertise across TPA (Target/Roundel Ads), Walmart Connect and Amazon, and Google Ads.
• Strong understanding of keyword architecture, bidding models, and conversion tracking.
• Proven experience managing multi-million-dollar paid search budgets with accountability for CPA, ROAS, and ROI performance.
• Advanced analytical skills with the ability to translate campaign data into meaningful insights and business recommendations.