Responsibilities

• The primary responsibility of the Paid Media Specialist is to drive quality traffic to the dealership websites for the purpose of generating leads by:
• Managing large budgets for multiple dealerships and different campaign types on multiple platforms including Google Ads, Microsoft Ads, Meta, YouTube and Others. Directly building effective Meta / Paid Search campaigns in the appropriate channel platform
• Managing Remarketing/Display campaigns in Google Display Network and Social platforms
• Continuously strive to improve account performance and advertising efficiency through campaign optimization and A/B testing
• Conducting, measuring, and implementing the results of A/B tests
• Keeping up with the latest digital advertising industry developments
• Proactively consult with dealership representatives to recommend new campaign opportunities, budget changes and to scale existing campaigns to drive traffic growth
• Preparing and delivering digital marketing performance reviews with dealership stakeholders
• Performing traffic analysis in Google Analytics related to paid digital traffic and other sources / mediums
• Acting as one of our resident digital marketing experts

Requirements

• Bachelor’s degree preferred, equivalent experience accepted
• Up to 3 years of experience managing paid digital campaigns preferred
• Working experience directly managing paid advertising via search and social media platforms preferred
• Experience working with project management platforms similar to Asana and Monday
• Google Ads, Microsoft Ads and Google Analytics certification required within 30 days; current certifications preferred
• Basic knowledge of Microsoft Excel
• Basic knowledge of all other Microsoft Office programs
• Working knowledge of Google Analytics or similar analytics platform
• Working knowledge of Google Ads or other advertising platforms preferred
• Mathematically inclined
• Excellent communication skills, both written and verbal
• All potential employees must pass pre-employment testing including a background check and drug screen

Preferred

• Experience with Asana and Monday project management platforms

Benefits

• Competitive compensation
• Brand new state-of-the-art HQ
• Career growth opportunities and Professional Development
• Medical, vision, and dental coverage
• Paid vacation and Holidays
• 401(k) with company match