Paid Media Specialist

Overland Park, KS (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and scale paid media across search, social, and programmatic channels with end-to-end campaign setup, ongoing optimization, and data-driven reporting that ties spend to outcomes.

  • Growth Engine: Build, launch, and optimize campaigns with tracking connections and landing-page integration.
  • Performance Management: Monitor budgets, bid strategies, and creative to lift KPIs and drive conversions.
  • Insights & Collaboration: Translate data into client-ready recommendations, coordinate with content/landing pages, and stay ahead of platform changes.

Job Description

Own and scale paid media across search, social, and programmatic channels with end-to-end campaign setup, ongoing optimization, and data-driven reporting that links spend to outcomes.

  • Growth Engine: Build, launch, and optimize campaigns across 40+ services with tracking connections and landing-page integration.
  • Performance Management: Monitor budgets, bid strategies, and creative to lift KPIs and drive conversions.
  • Insights & Collaboration: Translate data into client-ready recommendations, coordinate with content/landing pages, and stay ahead of platform changes.
iFOCUS Marketing & Advertising logo

iFOCUS Marketing & Advertising

iFOCUS aspires to be your trusted architect in the digital-first marketing and advertising landscape, crafting custom strategies that align with your unique business objectives. Our insights drive innovation and inspire your audience — bringing your brand into focus.Specializing in strategies and consulting services, we custom-develop growth plans in alignment with your goals. We don’t take a cookie-cutter approach to marketing or operate from checklists, but rather base our strategies and recommendations off of data, pivoting when necessary to achieve success.Because we’re excited and curious, we adopt proven new tools and keep up with platform offerings. When our clients partner with us, they unlock marketing tactics and media that break from tradition.

Founded in 2016
Mission, Kansas, USA
36 employees (22 in marketing)

Traffic Signals

Monthly Visitors
3.5K
Monthly Google Ads Budget
$65.9K
Traffic Source Mix
Search
45.2%
Direct
37%
Referral
6.2%
Social
10.2%
Paid
1.3%

Headcount Trend

Current headcount: ~34

Marketing Team

Marketing Team Size
18 (50% of company)