Responsibilities

• Manage, monitor, and optimize paid media campaigns across Meta, LinkedIn, and Google Ads.
• Analyze campaign performance and identify opportunities to improve results, efficiency, and return on ad spend.
• Use in-platform reporting and analytics tools to uncover insights and make data-driven recommendations.
• Monitor budgets, pacing, audience performance, bidding strategies, and overall campaign effectiveness.
• Build, maintain, and validate campaign tracking and measurement using GA4 and other reporting tools.
• Pull and analyze performance data, develop recurring reports, and communicate key findings to internal teams.
• Collaborate with account service, creative, and media team members to support client goals and campaign success.
• Traffic digital assets and ensure campaigns are launched accurately and on time.
• Stay current on platform updates, industry trends, and paid media best practices.

Requirements

• 3+ years of hands-on paid media experience.
• Strong working knowledge of Meta Business Suite, LinkedIn Campaign Manager, Google Ads, and GA4.
• Demonstrated experience with day-to-day campaign execution, optimization, and performance analysis.
• Experience managing and optimizing campaigns with meaningful budgets and defined performance goals.
• The ability to analyze data, identify trends, and translate findings into actionable recommendations.
• Strong attention to detail, organization, and time management.
• The ability to independently manage daily campaign operations while balancing multiple priorities.
• Curiosity, initiative, and a drive to continuously improve campaign results.

Preferred

• Agency experience.
• Google Campaign Manager experience.
• Experience supporting clients in consumer products, higher education, healthcare, or industrial manufacturing.

Benefits

• Our client is a collaborative team that works hard, supports one another, and enjoys having a little fun along the way. Being kind to one another is a requirement and they believe that great work happens when good people work together. This is a hybrid role offering a mix of in-office collaboration and work-from-home flexibility. Additionally, they offer a competitive salary, free downtown parking, summer Fridays, full benefits, 401k and more.