Responsibilities

• Develop, launch, manage, and optimize paid advertising campaigns across Meta, Google, and other relevant platforms.
• Build campaign strategies based on business goals, target audiences, customer journeys, and available budgets.
• Monitor campaign performance and make ongoing adjustments to budgets, audiences, placements, bidding strategies, and creative.
• Conduct A/B testing across ad creative, messaging, audiences, offers, landing pages, and campaign structures.
• Identify opportunities to improve cost per lead, conversion rates, return on ad spend, and overall campaign efficiency.
• Troubleshoot campaign performance and proactively address issues impacting results.
• Create compelling paid ad concepts, messaging, copy, and creative briefs.
• Develop ads that align with Elevate MD’s brand, audience, services, and marketing objectives.
• Collaborate with other team members to produce high-performing visual and video assets.
• Continuously test new creative angles, hooks, offers, calls-to-action, and messaging.

Requirements

• Bachelors Degree
• Preferred minimum 3 years experience.
• Will ask for examples of ads created.
• Proven experience in paid ad campaign management with a strong track record of driving results.
• Proficiency in digital advertising platforms (Google Ads, Facebook Business Manager, etc.).
• Experience with landing page creation tools (e.g., Unbounce, ClickFunnels, Leadpages) and A/B testing.
• Strong knowledge of email marketing platforms and SMS marketing tools.
• Analytical mindset with experience using tools like Google Analytics and other reporting dashboards.
• Excellent written and verbal communication skills.

Preferred

• Familiarity with marketing automation and CRM tools (e.g., HubSpot, Salesforce).
• Basic understanding of SEO principles and content marketing strategies.
• Strong project management and multitasking abilities.

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance