Paid Media Specialist at donovan advertising | Lancaster County, PA | $60K/yr – $68K/yr

donovan advertising

Paid Media Specialist

Lancaster County, PA (On-site)

$60K/yr – $68K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive and optimize large-scale programmatic display/video campaigns across DSPs with cross-channel planning and data-driven results.

Must-have: 2+ years in programmatic media buying or digital media planning
Standout: Cross-channel integration with Search, Social, and client-facing reporting

Job Description

Responsibilities

Lead the planning, execution, and optimization of large-scale programmatic display and video campaigns across DSP platforms working with the Director of Paid Media
Build and manage audience strategies, including first-party, third-party, contextual, and lookalike targeting
Oversee real-time bidding (RTB) strategies, budget pacing, frequency controls, and inventory selection
Translate campaign goals into programmatic media plans, aligning audiences, inventory, and KPIs
Continuously optimize campaigns using performance data (CTR, CPM, CPA, ROAS, viewability, etc.)
Conduct A/B testing across creative, audience, and bidding strategies to improve efficiency and performance
Partner with internal teams to ensure proper tracking, tagging, and pixel implementation
Stay ahead of programmatic trends, privacy shifts, and evolving ad tech capabilities
Develop and support full-funnel paid media strategies that integrate programmatic, Search, Social, and emerging channels
Manage and optimize campaigns across Google Ads, Meta, and other platforms as needed to support client goals

Requirements

Strong hands-on experience with Demand-Side Platforms (DSPs) (Example: Basis)
Deep understanding of programmatic ecosystem (SSPs, exchanges, ad servers, DMP/CDP integrations)
Experience with audience targeting strategies (retargeting, contextual, behavioral, geo, endemic)
Working knowledge of Search and Social platforms (Google Ads, Meta) to support integrated planning
Strong analytical mindset with the ability to translate data into actionable insights
Experience with campaign trafficking, tagging, and troubleshooting across platforms
Understanding of attribution models and performance measurement across channels
2+ years’ experience in programmatic media buying or digital media planning (agency experience preferred)
Familiarity with real-time bidding (RTB), campaign setup, and optimization workflows
Comfortable presenting performance insights to internal teams and clients

Preferred

Google Ads or programmatic platform certifications are a plus
CPG or retail experience is a plus

donovan advertising

Donovan is a proven brand catalyst specializing in the growth of CPG brands. We are a marketing firm that’s mastered the dynamic balance of retail, trade, promotions, digital, content, and social to help brands reach their full potential. That’s our thing, and we’ve grown exceptionally skilled at doing it for some of the world's leading brands.Our secret sauce is our relentless search for opportunity. In such a rapidly changing landscape, opportunities present themselves to the ones who can recognize them and act quickly.We seek brands looking to partner with us to take their marketing to the next level. Because there’s so much growth out there, and growth is our favorite flavor.

Founded in 2020

Lititz, Pennsylvania, USA

57 employees (15 in marketing)

www.donovanadv.com