Vice President, Industry Solutions Marketing
Blue Yonder
Farmers Branch, TX (Remote)
$193K/yr - $251K/yrIn-houseFull-timeSenior level12+ years exp.
12 hrs ago
Paid Media Specialist (Direct-Response Lead Generation)
Englewood, CO (Hybrid)
$65K/yr – $85K/yrMid Level2+ years expFull time
Posted 1 month ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own paid acquisition across Meta and Google, drive a data driven testing funnel, and ensure measurement and tracking feed back into scaling decisions.
- Performance Analytics: daily audits and kill switches based on CAC/CPL/CTR metrics to protect ROAS.
- Growth Infrastructure: Sandbox testing to Scale handoff for creative and campaign structure.
- Tracking & Attribution: Pixel, GTM, Meta CAPI, and offline conversions syncing with CRM for accurate reporting.
Job Description
Responsibilities
- Running the accounts — Meta Ads Manager and Google Ads, full ownership. CBO frameworks, broad targeting, manual placements, the whole stack.
- Managing the testing funnel — 80/20 budget split between Sandbox (testing) and Scale (spending). You'll build new creative angles in Sandbox — local city hooks, homeowner pain points, seasonal triggers — and graduate the winners into Scale without breaking what's working.
- Living in the data — Daily account audits. Hard kill switches based on real numbers (static ads under 1.5% Link CTR at 1,500 impressions are done; anything hitting 3x target CPL gets pulled).
- Briefing creative — You'll identify when creative is fatiguing before it starts costing us, then write tight, technical briefs so our designers know exactly what to build.
- Owning tracking — Pixel setup, Google Tag Manager, Meta CAPI, offline conversion tracking. You make sure our CRM is actually talking to the ad platforms the way it should.
