Responsibilities

• Agency & Campaign Coordination
• Serve as the day-to-day point of contact for paid media agency partners, ensuring campaign deliverables, timelines, and business objectives are clearly communicated.
• Coordinate campaign briefs, creative assets, audience requirements, landing pages, tracking, and campaign launch readiness across internal teams.
• Review agency deliverables, recommendations, and reporting for completeness, accuracy, and alignment with campaign goals. Hold partners accountable to KPIs.
• Maintain campaign calendars, project timelines, documentation, and status updates to ensure seamless execution.
• Performance Monitoring & Reporting
• Monitor campaign pacing, budget delivery, and key performance indicators, proactively identifying trends, risks, and optimization opportunities.
• Prepare recurring dashboards, , and executive-ready performance reports.
• Analyze and optimize campaign performance across channels, identifying insights, and supporting recommendations that improve media effectiveness.
• Track competitive activity, industry trends, and emerging media opportunities.

Requirements

• 2–4 years of experience in paid media/digital advertising, preferably with hands-on experience managing campaigns in Google Ads.
• Demonstrated experience managing YouTube advertising and Google Demand Gen campaigns.
• Strong understanding of paid media fundamentals, including audience targeting, bidding strategies, budget management, creative testing, and performance optimization.
• Experience working with paid media agencies or supporting digital marketing campaigns.
• Experience with upper- and mid- funnel media channels including CTV, online video, and display.
• Strong analytical skills with experience using reporting platforms such as Google Analytics, Adobe Analytics, Looker, Tableau, or Excel.
• Understanding of marketing measurement concepts, including attribution and campaign performance analysis; familiarity with MMM and MTA is a plus.
• Excellent project management, organizational, and communication skills with strong attention to detail.
• Bachelor's degree in Marketing, Business, Communications, Advertising, or a related field.

Preferred

• Experience with AI-powered marketing tools, reporting automation, or workflow optimization is preferred.