Responsibilities

• Develop, implement, and manage integrated paid media strategies across Google Ads (Search, Display, YouTube), Meta (Facebook & Instagram), TikTok, LinkedIn, Nextdoor, Yelp, and emerging platforms to drive brand awareness, qualified leads, and project inquiries.
• Utilize AI-driven audience insights, predictive analytics, and automated bidding strategies to enhance targeting precision and campaign efficiency.
• Conduct in-depth keyword research for Google Ads and detailed audience segmentation, geo-targeting, and interest-based targeting for social and local platforms, enhanced by AI tools for deeper consumer behavior analysis.
• Structure campaigns, ad groups/sets, and targeting parameters for optimal performance and budget efficiency.
• Manage daily, weekly, and monthly budgets across all platforms to maximize ROI.
• Craft compelling, benefit-focused ad copy and headlines that highlight quality craftsmanship, storm resilience, honest pricing, and waterfront transformations.
• Collaborate with the design and content teams to develop high-performing visual assets (images, videos, before/after content) optimized for each platform’s specifications.
• Leverage AI-powered creative tools (such as generative AI for ad variations, image enhancement, and copy optimization) to rapidly test and scale high-performing creatives.
• Execute rigorous A/B testing and multivariate testing for ad creatives, copy, landing pages, bidding strategies, and audience segments to continuously improve performance.
• Utilize ad automation tools, rules, and AI-driven optimization scripts to streamline campaign management, optimize bids in real time, and efficiently scale winning strategies.

Requirements

• 2+ years of hands-on experience managing and optimizing paid media campaigns across Google Ads (Search, Display, YouTube), Meta (Facebook & Instagram), TikTok, LinkedIn, Nextdoor, Yelp, and similar platforms
• Strong hands-on experience with GoHighLevel for campaign management, lead nurturing, and marketing automation
• Strong track record of driving measurable results in qualified leads and ROI through multi-platform campaigns
• Hands-on experience with custom media campaign tagging, Google Tag Manager, platform pixels, and advanced attribution setups
• Expert-level proficiency in Google Ads, Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Nextdoor Ads, Yelp Ads, and related platforms
• Strong working knowledge of AI-powered advertising platforms and tools (e.g., Google Performance Max with AI, Meta Advantage+ campaigns, AI creative tools, predictive analytics dashboards)
• Advanced knowledge of A/B testing methodologies, ad automation rules/scripts, and AI-driven campaign optimization techniques
• Strong analytical skills with the ability to interpret complex data and translate insights into high-impact strategies using AI-enhanced tools
• Deep understanding of PPC, bid strategies, audience targeting, geo-fencing, and conversion rate optimization
• Proficiency in Google Analytics, GoHighLevel, Outlook, and Office 365 for campaign management, reporting, and daily operations

Nice to Have

• Home services, construction, marine services, real estate, or local B2C lead generation experience is highly preferred
• Direct experience using AI tools for audience targeting, creative generation, bid optimization, and performance forecasting
• GoHighLevel certifications or demonstrated advanced proficiency
• Additional certifications in TikTok, LinkedIn, Google Tag Manager, or AI-related marketing tools are a plus

Benefits

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance