Responsibilities

• Develop, strategize, and execute creator boosting campaigns against targeted audiences from ideation to post campaign analysis
• Facilitate teams campaign operations and workflow deadlines, deliverables and processes to ensure successful and on-time campaign execution
• Support the Marketing team by monitoring KPIs (such as website traffic, top-of-funnel conversions, ads performance, and revenue) and informing on findings
• Perform analysis of key business metrics to evaluate success and growth opportunities
• Coordinate boosting efforts with Campaign Operations team
• The Paid Media Specialist will be responsible for assisting in the execution of boosting Creator posts on Instagram and TikTok, from start to finish, including but not limited to campaign set-up, targeting parameters, implementation of UTM tracking, reporting on campaign performance, etc, for brands in verticals such as Fashion, Beauty, Big-Box retailers, retail media networks, etc.

Requirements

• 3+ years of experience with paid social media, for DTC/B2C brands. Hands on keyboard, implementation, and execution of campaigns is a must.
• Bachelor's Degree in Business, Marketing or Communications
• Base knowledge of UTM parameters
• 3+ years of digital media experience, specifically paid social, including but not limited to META, and TIKTOK
• Ability to multitask, prioritize and collaborate to meet deadlines in a dynamic fast-paced environment
• Dedication to fierce prioritization and operational excellence
• Adaptability to a dynamic, fast-moving environment
• A growth mindset and openness to feedback

Benefits

• Remote-first, productivity-first environment
• Competitive compensation and benefits package to meet the needs of you and your family
• 401(k) with LTK company matching
• Medical Insurance, Vision Insurance, Dental Insurance
• Paid Maternity Leave and Paid Paternity Leave
• Summer Fridays and Flexible PTO