Paid Media Specialist

Orlando, FL (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Lead direct-response paid media campaigns and measurement across search and social, focusing on rapid optimization and ROI for lead generation.

  • Must-have: Paid media experience across Google/AdWords, Bing/Yahoo, Facebook, LinkedIn, and Amazon
  • Standout: Hands-on analytics setup (GA/GT M) and testing to maximize ROI

Job Description

Responsibilities

  • Plan, set up, and managed direct response-focused paid search and paid social channels.
  • Collaborates with other Paid Search/Social managers and other digital team members to execute PPC strategies and optimize campaigns promptly.
  • Measures the impact and effectiveness of campaigns by reporting on key performance indicators (conversion rate, CTR, cost per lead, lead quality, etc.).
  • Aids with the communication of performance and test results.
  • Learn and set up high-converting landing pages.
  • Setup analytics and tracking system to measure campaign success (call tracking, Google Analytics, Google Tag Manager, etc)
  • Works with Account Managers to develop budgets and lead forecast recommendations.
  • Collects spend and lead information for all programs and assists with pacing goals.
  • Collects and analyzes ad performance data, helps to identify trends and insights that optimize and maximize ROI.
  • Execute a/b tests for ad copy, bid strategies, keywords, audience segments, and images.

Requirements

  • 4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education
  • Paid media campaign experience with Google AdWords (remarketing display, search), Bing, Yahoo, Facebook, LinkedIn, and Amazon
  • Advertising spend management
  • Web analytics and a/b testing
  • Digital marketing for lead generation, channels, sources, best practices, and KPIs
  • Analysis, reporting, and forecasting of media campaigns
  • Excellent communication and time management skills
  • Attention to detail
  • Great communication skills
  • Google Analytics: 3 years (Required)
  • Facebook Advertising: 3 years (Required)
Chatter Buzz logo

Chatter Buzz

You have a small-medium sized business that offers incredible, high-quality products or services that people absolutely love, and you know you need strong digital marketing to reach more people online, but you don't exactly know where to start (and the guesswork is exhausting). Therefore, you need an expert digital marketing partner that can help you plan, create and launch high-performing campaigns.That's where Chatter Buzz comes in. We are a data-driven-first, creative digital marketing agency. We don’t guess at tactics when it comes to your ROI. What we do is help great brands grow their revenue online, time-and-time again, through obsessive attention and adapting to evolving best-practices.Modern brands have long ago shifted from traditional agencies that only produce lofty inflated numbers and promissory returns. Chatter Buzz Media empathetically sees our clients’ success as personal – and we model that outcome with our talent, grit, and fact-focused (not feeling-focused) strategies that consistently reach your KPIs. If you’ve already dipped in digital, you understand that the landscape is vast:Paid Search AdvertisingSocial Media Marketing & AdvertisingLocal GeofencingGraphic & Visual DesignContent MarketingVideo ProductionAmazon AdvertisingSearch & Mobile RetargetingInbound Marketing & ActivationSearch Engine Optimization (SEO)Email MarketingGoogle Analytics Consulting & ImplementationConversion Rate OptimizationDashboard Design & ReportingAnd as they say “but wait, there’s more...”In most cases, your business has already tried paying money to a “checkbox” marketing service or guru-tagged consultant. That’s actually great! This way you’ll see the difference in our transparent processes, quirky personalities, and admirable persistence, all of which lead us to cultivate the best possible results for your business. Let’s chat and find out if we’re the right fit for one another — our hive is Chatter Buzzing, and we can’t wait to get to work!

Founded in 2012
Orlando, Florida, USA
45 employees (20 in marketing)

Traffic Signals

Monthly Visitors
11K
Monthly Google Ads Budget
$1.4K
Traffic Source Mix
Search
44.5%
Direct
40.1%
Referral
9.5%
Social
4.5%
Paid
1.2%

Headcount Trend

Current headcount: ~45

Marketing Team

Marketing Team Size
18 (40% of company)
Median Career Experience
7.5 years
Median Tenure
4.9 years