Paid Media Specialist

Charlotte, NC (Hybrid)

Salary Not AvailableMid Level3+ years expPart time

Posted 2 months ago

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Job Summary

Own the paid media lifecycle across multiple brands, driving strategy and day-to-day optimization, while ensuring accurate tracking and clear performance storytelling to clients.

  • Own end-to-end paid campaigns across Google, Social, and Programmatic platforms, including bid optimization, audience refinement, and creative feedback.
  • Set up and troubleshoot GA4/GTM tracking and pixels to ensure reliable conversion data.
  • Translate campaign results into plain-language insights and next-step actions for clients and internal teams.

Job Description

Responsibilities

  • Build, launch, and manage paid campaigns across Google, Social, Programmatic platforms, and more!
  • Own day-to-day optimization — bid adjustments, audience refinement, creative rotation, budget pacing, etc.
  • Build conversion tracking and audience pixels (GA4, GTM, pixels, etc.) and troubleshoot when something breaks.
  • Pull, interpret, and present campaign performance in plain English — what's working, what's not, and what we're changing next.
  • Collaborate with our accounts and creative teams on ad copy and briefs; you don't need to design, but you need to know what good performance creative looks like.
  • Stay current on platform changes, beta features, and policy updates — and tell us when something matters.

Requirements

  • 3-5+ years of hands-on paid media experience , ideally agency-side or in-house, managing multiple brands at once. We care more about depth than years.
  • Demonstrated proficiency in the paid media platforms. If you're a Google + Meta specialist who hasn't run LinkedIn yet but wants to learn, tell us — we'll consider it.
  • Comfortable managing monthly budgets in the $5K–$100K+ monthly range per client.
  • Fluent in GA4 and Google Tag Manager ; can read a conversion path and spot what's wrong.
  • Clear communicator — Teams messages, client meetings, performance recaps. We're an agency; how you explain the work is part of the work.
  • Self-directed. Part-time means you'll be managing your own schedule against deadlines. We can't hover, and we don't want to.

Benefits

  • Hybrid work week
  • Monthly team activities
  • PTO and standard holidays
  • Real path to full-time with benefits
  • Direct access to senior strategists, no layers, no politics.
  • Clients you’ll actually be proud to work on.
BRK Global Marketing logo

BRK Global Marketing

Driven by innovation, BRK Global Marketing delivers bold, results-driven solutions. Our team of visionaries, strategists, creatives, designers, problem solvers and digital experts works as one to bring your vision to life. We partner with brands ready to grow, offering:→ Full-Service Marketing Strategy & Execution→ Targeted Digital Advertising→ Social Media Management→ Branding & Creative Services→ Environmental Marketing→ Copywriting→ Media Management→ Email Marketing→ Website Design & Development→ Video ProductionLet’s build something great together.

Founded in 1991
Charlotte, North Carolina, USA
33 employees (9 in marketing)

Traffic Signals

Monthly Visitors
2.9K
Traffic Source Mix
Search
28.9%
Direct
46.4%
Referral
6.1%
Social
17%
Paid
1.5%

Headcount Trend

Current headcount: ~33

Marketing Team

Marketing Team Size
6 (18% of company)