Paid Media Specialist at Bed Bath & Beyond, Inc. | Indiana, USA

Bed Bath & Beyond, Inc.

Paid Media Specialist

Indiana, USA (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive paid social and growth for Bed Bath & Beyond''s e-commerce, owning Meta/TikTok/Pinterest campaigns and full-funnel testing to hit CPA/ROAS targets.

Own end-to-end Paid Social from planning to optimization with cross-functional collaboration.
Must-have: hands-on experience managing social campaigns in e-commerce and platform expertise.
Standout: strong testing discipline with creative, audience, and bidding experiments

Job Description

Responsibilities

Launch, manage, QA, and continuously optimize Paid Social campaigns in collaboration with Director of Paid Social, with an emphasis on Meta (Facebook/Instagram), TikTok, and Pinterest to drive customer acquisition and online sales.
Support on Paid Search and Affiliate channel execution as needed.
Develop, implement, and iterate on full-funnel campaign strategies, leveraging advanced bidding, segmentation, and creative testing to hit growth and efficiency goals (CPA, ROAS, LTV).
Manage and refine product feeds for Meta and Pinterest, ensuring accurate data, up-to-date inventory, and optimal performance for shopping and dynamic ad placements.
Plan and execute A/B and multivariate tests across creative, copy, audience, and placements to improve performance and discover new opportunities.
Partner with creative, merchandising, and integrated marketing teams to ensure content is optimized for performance and aligned with seasonal product launches and promotions.
Stay ahead of trends in paid media, social commerce, and e-commerce ad tech; proactively recommend new platform tests, ad products, and growth tactics.
Monitor, report on, and analyze performance using platform tools and internal dashboards, providing actionable insights to inform strategy and spend allocation.

Requirements

3-5 years of hands-on experience managing paid campaigns in an e-commerce or DTC environment.
Deep platform expertise across Meta, Pinterest, TikTok, and other social platforms; a strong understanding of social commerce trends and algorithm dynamics.
Experience with Google and Microsoft Ads (Search, Shopping, Display, Video) is a strong plus.
Strong analytical skills with proficiency in Excel, campaign reporting tools, and performance analytics (GA4, Meta Ads Manager, etc.) -- experience working with digital mix incrementality modeling (i.e. Measured) a strong plus
Proven success managing campaigns for CPA, ROAS, and conversion rate goals.
Collaborative and communicative team player with strong project management and stakeholder alignment skills.
Strategic thinker with a creative edge and a passion for testing, optimizing, and scaling what works.
Bachelor’s degree or equivalent work experience, ideally in marketing, business, or a related field.

Benefits

401k (6% match)
Flexible Schedules
Onsite Health Clinic
Tuition Reimbursement, Leadership Development Program, & Mentorship Program
Onsite Fitness Center
Employee Resource Groups (LatinX, Black Employee Network, LGBTQIA+, Women’s Network, Women In Tech)
And More…
Benefits vary based on position, tenure, location, and employee election

Bed Bath & Beyond, Inc.

Bed Bath & Beyond (NYSE:BBBY), based in Murray, Utah, is an ecommerce-focused retailer with an affinity model that owns or has ownership interests in various retail brands, offering a comprehensive array of products and services that enable its customers to enhance everyday life through quality, style, and value. The Company currently owns Bed Bath & Beyond, Overstock, buybuy BABY, and other related brands and websites as well as a blockchain asset portfolio. The Company regularly posts information and updates on its Newsroom and Investor Relations pages on its website.In 2023, Overstock acquired the Bed Bath & Beyond brand and associated intellectual property. Following the acquisition, the company was renamed to Bed Bath & Beyond and relisted on the NYSE with the ticker symbol BBBY.

Founded in 1999

Salt Lake City, Utah, USA

271 employees (39 in marketing)

www.beyond.com