Responsibilities

• Co-develop paid media strategy, bringing channel expertise and performance data to inform how and where we invest across paid search, paid social, programmatic display, and content syndication
• Own end-to-end campaign execution across all paid channels, driving account penetration, pipeline influence, and engagement across the buying committee
• Manage the paid media budget, track pacing, flagging reallocation opportunities, and making data-backed recommendations on spend distribution across channels
• Develop audience segmentation and targeting strategies to reach advertising decision-makers
• Lead structured A/B testing across creative, copy, audiences, and formats; translate results into channel strategy recommendations and budget decisions
• Partner with Marketing Ops and other teams to maintain clean campaign tracking, UTM hygiene, Salesforce integration, and accurate attribution
• Collaborate with the Brand/Creative team on ad creative development and ensure messaging alignment across channels
• Manage external agency relationships where applicable, serving as day-to-day lead on deliverables and performance
• Build and maintain performance dashboards and contribute to weekly and monthly demand gen reporting, surfacing insights that shape broader program strategy

Requirements

• 7-10 years of hands-on paid media experience with at least 4+ years in B2B demand generation
• Demonstrated experience co-owning or contributing to paid media strategy with a track record of results against pipeline and account engagement goals
• Deep expertise in LinkedIn Campaign Manager; strong command of its full ad product suite and a clear POV on what drives B2B performance
• Solid proficiency in Google Ads and Microsoft Advertising, including search campaign management, smart bidding, and audience targeting
• Comfort with shared budget ownership and able to track pacing, model scenarios, and make spend recommendations with confidence
• Passion for staying up to date with the latest marketing technologies and trends, including AI-assisted tools, and applying them to drive growth
• Self-starter with an entrepreneurial mind-set; thrives in lean, fast-moving environments and brings proactive thinking to both strategy and execution
• Strong communicator who can engage credibly with senior stakeholders, Sales partners, and cross-functional teams

Preferred

• Self-starter with an entrepreneurial mind-set; thrives in lean, fast-moving environments and brings proactive thinking to both strategy and execution.