Responsibilities

• Own landing page tagging, tracking pixels, campaign parameters, event tracking, and measurement readiness across paid media campaigns
• Establish tracking governance across platforms and landing experiences, including taxonomy standards, quality assurance processes, documentation, and pre-launch checks
• Support and troubleshoot application programming interface connections and data flows between media platforms, analytics tools, reporting environments, and internal systems
• Partner with Analytics to define reporting requirements, validate data quality, improve dashboards, and make performance reporting more useful for campaign analysis and decision-making
• Work with media strategists, channel activation owners, digital operations, and agency partners to resolve measurement issues, improve workflows, and reduce operational friction
• Provide bounded backup support for campaign trafficking or low-risk execution tasks during peak periods while maintaining primary accountability for measurement operations and enablement

Requirements

• 3-5 years of experience in paid media operations, advertising operations, performance marketing infrastructure, campaign trafficking, or a closely related digital marketing discipline
• Bachelor’s degree in marketing, business, analytics, data, communications, or related technical field; or Equivalent related professional experience
• Strong working knowledge of landing page tagging, tracking pixels, URL structure, taxonomy management, event setup, and campaign measurement across paid social, display, programmatic, or search channels
• Experience with measurement governance, quality assurance, dashboards, business intelligence tools, and reporting workflows, including Tableau, Looker, Power BI, or similar platforms
• Familiar with data flows, platform integrations, tag management systems, conversion application programming interfaces, server-side tracking, or cross-platform attribution, and can use tools such as Structured Query Language, Python, or Querybook to validate or troubleshoot performance data
• Clear communication, ability to document workflows and launch requirements, attention to data quality, and collaboration with channel managers, strategists, analysts, creative partners, digital operations partners, and external agencies

Benefits

• Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership.