Responsibilities

• Campaign Strategy & Execution: Develop and execute integrated paid media strategies from concept through launch and optimization across Google, paid social, aligned with product launches, verticals, and growth priorities.
• Paid Media Channel Management: Own day-to-day management, keyword research, audience segmentation, campaign structures, and budgets across channels to maximize performance.
• Demand Generation & Pipeline Growth: Drive high-quality leads across target audiences, optimize for MQLs/SQLs, and contribute to ABM capabilities for strategic accounts.
• Campaign Optimization & Analytics: Analyze performance, optimize CPC/CTR, engagement, conversions and pipeline influence; run A/B tests and build dashboards in Looker Studio.
• Creative & Messaging Collaboration: Partner with content and product marketing to craft compelling ad copy and landing pages that resonate with technical audiences.

Requirements

• 5+ years of experience in paid media, digital advertising, or performance marketing (B2B preferred)
• Proven ability to manage and optimize multi-channel paid campaigns
• Strong analytical skills with a data-driven approach to decision-making
• Experience with Google Ads, LinkedIn Campaign Manager, and paid social platforms (Meta, Pinterest)
• Experience managing budgets and optimizing for efficiency and ROI
• Familiarity with analytics and reporting tools (e.g., Google Analytics)
• Strong project management and communication skills
• Travel requirements: 0-25%

Preferred

• Experience in lighting, manufacturing, or industrial markets
• Understanding of AEC (Architecture, Engineering, Construction) audiences and specification sales processes
• Experience with Dun & Bradstreet Visitor Intelligence
• Familiarity with ABM platforms (e.g., Demandbase, 6sense)
• Travel requirements

Benefits

• We value diversity and are an equal opportunity employer. All qualified applicants will be considered without regard to race, color, age, gender, sexual orientation, gender identity and expression, ethnicity or national origin, disability, pregnancy, religion, protected veteran status, or any other characteristic protected by law.
• Accommodation for Applicants with Disabilities: Acuity Inc. is committed to providing reasonable accommodations in its application process; contact us at (770) 922-9000 for accommodations during the requisition process.
• Unsolicited resumes: Resumes from third parties will be considered property of Acuity Inc.; no placement fees will be paid for unsolicited submissions.