The Digital Marketing Associate will support the execution and optimization of paid acquisition across Meta, Google, TikTok, and Pinterest, driving customer growth and revenue across our two brands, Retrofête and Seroya, This role requires a highly organized, analytical, and proactive individual who can effectively manage multiple priorities while adapting strategies to distinct brand voices and audiences.

The Digital Marketing Associate will partner cross-functionally with eCommerce, merchandising, and creative teams to ensure paid media efforts are aligned with broader business and marketing objectives, while continuously identifying opportunities to test, learn, and scale performance.

This role goes beyond execution, you will be expected to think like a growth marketer: identifying opportunities, testing new ideas, and continuously evolving our strategy based on data, trends, and competitive insights. The ideal candidate is both creative and performance-driven, with a strong bias toward action and experimentation.

Key Responsibilities

Campaign Strategy & Execution

• Execute and optimize paid media campaigns across Meta, Google, TikTok, and Pinterest to drive customer acquisition and revenue growth across two brands
• Support the development of full-funnel strategies across prospecting, retargeting, and retention
• Manage budgets, pacing, and bid strategies to hit efficiency and scale targets across multiple business priorities

Data Analysis & Performance Optimization

• Analyze campaign performance daily/weekly to identify trends, insights, and opportunities
• Translate data into clear, actionable recommendations and implement optimizations quickly
• Own A/B testing roadmap across creative, copy, audiences, and landing pages
• Report on KPIs including CAC, ROAS, CPA, CVR and AOV with a strong understanding of business impact
• Foundational understanding of incrementality and modern attribution methodologies

Creative Strategy & Innovation

• Proactively bring new ideas for ad creative, messaging, and formats based on performance data and industry trends
• Partner closely with creative team to develop high-performing, on-brand assets tailored to each brand’s voice
• Continuously iterate on creative strategy with a “test and learn” mindset

Trend & Competitive Analysis

• Stay on top of platform updates, emerging channels, and evolving best practices
• Monitor competitor and peer brand activity to identify new growth opportunities
• Bring forward ideas inspired by market trends and translate them into actionable tests

Cross-Functional Collaboration

• Work closely with eCommerce, merchandising, and creative teams to align on product priorities and campaign messaging
• Ensure alignment between paid media efforts and broader marketing initiatives (email, PR, organic social) across both brands

Qualifications

• 2–3 years of hands-on experience managing paid media campaigns across Meta, Google, TikTok, and Pinterest
• Strong analytical mindset with the ability to interpret data and make informed decisions quickly
• Demonstrated experience with A/B testing and performance optimization
• Proven ability to manage multiple workstreams or accounts simultaneously, with strong prioritization and time management skills
• Proficiency in platform tools (Meta Ads Manager, Google Ads, TikTok Ads Manager, etc.) and analytics platforms (GA4 preferred)
• Experience working with large product catalogs and/or seasonal merchandising cycles
• Highly proactive self-starter who takes ownership and brings new ideas without being asked
• Strong organizational skills with exceptional attention to detail
• Excellent communication skills and ability to collaborate across teams
• Experience with DTC brands, fashion preferred