Responsibilities

• Collaborating with paid media associates and cross-functional team members to determine campaign details, budgets, and goals
• Aggregating and communicating campaign trafficking details to paid media team members
• Directing campaign optimization and adjustment efforts in order to meet KPI benchmarks
• Analyzing paid media campaign performance, preparing reports, and sharing key takeaways with cross-functional stakeholders
• Identifying consumer behavior, trends, and insights and shifting spend and budget accordingly
• Manages the paid media team in the execution of PPC campaigns by developing, executing, and upleveling teamwide soup-to-nuts processes (monthly campaign trafficking, budget management, reporting, etc.)
• Works hand-in-hand with the Senior Social Media Manager to inform content development strategies and production schedules in accordance with paid media campaign needs
• Partners with other internal teams (Product Marketing, CAR, CPG) to understand and prioritize paid support needs; manages and deploys paid team resources according to priority level and in alignment with VIZ's overall business goals.
• Oversees the communication flow between the paid media team and cross-functional partners; sometimes serves as the spokesperson for paid media strategy to company leadership and licensors.
• Helps to shape test-and-learn initiatives in an effort to evolve paid media strategy based on performance analyses, impacting budget allocations; audience targeting; creative development; and more.

Requirements

• 3-5 years of experience managing paid social and paid search campaigns across various channels, including Facebook/Instagram, TikTok, Reddit, Google Ads, and Amazon Ads
• 2-3 years of managerial experience overseeing teams of channel experts/media buyers
• Demonstrated past success in building, executing, and reporting on comprehensive multi-channel PPC campaigns, preferably in the publishing and/or entertainment industry
• Past experience directly managing paid social and paid search advertising campaign
• Proven track record of overseeing paid media buyers delivering strong results
• Expertise in digital advertising management tools, platforms, and best practices
• Experience presenting digital marketing campaign results to senior stakeholders
• Strong analytical, organizational, and problem-solving skills
• Comfort working in a fast-paced environment with shifting priorities and deadlines
• Strong written and verbal communication skills
• Bachelor's Degree in Marketing, Business Administration, or related field, or equivalent experience, with a record that demonstrates suitable preparation for this position
• Some experience with project management tools

Preferred

• Knowledge of/interest in anime and manga/publishing/entertainment/home video fields
• Some experience with project management tools

Benefits

• Partially subsidized Health, Dental, and Vision insurance
• 401(k) savings plan – including employer matching
• Flexible Spending – health and dependent care
• Commuter stipend for in-office work
• Life Insurance/AD&D/STD/LTD
• Legal & ID Theft insurance
• Group Pet insurance rates
• Paid holidays, vacation, and sick time - plus your birthday is a holiday!
• Philanthropy program, including paid time off for volunteer work
• Wellness program, including fitness membership discounts and reimbursement
• Full time casual dress
• Flexible work hours