Own the end-to-end PPC program across paid social and paid search with cross-channel oversight.

• Channel ownership: oversee campaigns across Facebook/Instagram, TikTok, Reddit, X, Pinterest, Google Ads, Amazon Ads, and more.
• Collaboration and planning: partner with paid media associates and cross-functional teams to set campaign details, budgets, and goals.
• Trafficking and reporting: aggregate and communicate campaign trafficking details to the paid media team and stakeholders.
• Optimization and KPI focus: direct campaign adjustments to hit KPI benchmarks.
• Performance analysis: analyze campaign results, prepare reports, and share key takeaways with cross-functional partners.
• Audience insights and budget shifts: identify consumer behavior trends and reallocate spend accordingly.
• Team execution and processes: manage the paid media team, develop SOPs for trafficking, budgeting, and reporting.
• Content alignment: work with the Senior Social Media Manager to inform content development and production schedules based on paid media needs.
• Cross-functional prioritization: partner with Product Marketing, CAR, and CPG to prioritize paid support and align resources with business goals.
• Communication and leadership support: oversee cross-functional communications and serve as a spokesperson for paid media strategy when needed.