About Upgrow

Upgrow is a San Diego–based digital marketing agency built for growth-minded B2B brands. Our mission is simple: to accelerate growth for remarkable brands.

We help companies accelerate revenue through smarter SEO, paid media, and conversion optimization—combining data-driven strategy with creative execution. Our clients who expect real results, not vanity metrics.

What sets us apart? We don’t do fluff. We move fast, think strategically, and deliver measurable results. Every campaign is built around performance, automation, and ROI—not vanity metrics. Our clients partner with us because we act like an extension of their team, not just another vendor.

We’re a smart, small, nimble team where everyone’s work directly impacts client growth and company direction. No bureaucracy, no politics — just smart people who care deeply about the craft of marketing and delivering excellence.

If you love digital growth, continuous learning, and working with ambitious clients—you’ll fit right in at Upgrow.

Description

We’re looking for a Paid Media Manager who is both a strategic thinker and hands-on performance marketer — someone who can own client outcomes end-to-end and use AI tools to improve the speed, quality, and efficiency of their work.

You’ll be the primary point of contact for 5–8 B2B clients, responsible for driving performance, managing relationships, and ensuring high-quality execution across Google Ads, LinkedIn Ads, and other paid channels.

This is not a “set it and forget it” role. You’ll lead strategy, guide execution with support from our specialists team, and ensure clients see Upgrow as an indispensable growth partner.

If you thrive on accountability, love solving performance challenges, and take pride in delivering real business results — this role is for you.

This is a hybrid role based in San Diego, with an expectation of working from our office 3–4 days per week, and 1-2 days per week from home.

What You'll Do

Own Client Strategy & Performance

• Develop and lead paid media strategies aligned to client pipeline and revenue goals
• Manage and optimize campaigns across Google Ads and LinkedIn Ads, in coordination with the specialists team
• Continuously identify opportunities to improve performance — not just maintain it
• Use data to diagnose issues, uncover insights, and drive meaningful optimizations

Manage Client Relationships

• Serve as the main point of contact for your accounts
• Lead client calls, present performance insights, and guide strategic direction
• Translate complex paid media concepts into clear, actionable insights
• Build trust with marketing leaders through strong communication and results
• Prepare and deliver high-impact client presentations that communicate strategy, value, and insights clearly to drive buy-in and decision-making

Drive Execution & Project Management

• Own project management of campaigns, testing roadmaps, and deliverables through ClickUp
• Collaborate with Paid Media Specialists on campaign builds, QA, and optimizations
• Ensure deadlines, priorities, and quality standards are consistently met
• Maintain clear documentation of strategy, tests, and performance insights
• Leverage AI tools to improve the speed, quality, and efficiency of your work across analysis, research, QA, reporting prep, and idea generation, while applying sound judgment and maintaining a high bar for accuracy

Analyze, Test and Improve

• Design and execute A/B tests across targeting, creative, and landing pages
• Go beyond surface-level metrics — focus on pipeline, CAC, and revenue impact
• Use Excel and reporting tools to uncover trends and inform decisions
• Continuously refine account structure, targeting, and messaging

Contribute to Team Excellence

• Share insights, learnings, and best practices with the broader team
• Help improve internal processes, workflows, and performance standards
• Stay up to date on platform changes, industry trends, and new opportunities

What You Bring

• 3+ years of hands-on paid media experience (Google Ads + LinkedIn Ads required)
• Strong hands-on platform knowledge across Google Ads and LinkedIn Ads, with the ability to delegate effectively, step into the platforms when needed, and use AI tools to improve personal productivity and work quality
• Proven track record managing budgets ($30k+/month) and driving real business results
• Experience in B2B SaaS/tech or lead generation environments
• Strong analytical skills — confident working with data to inform decisions
• Excellent communication skills — able to simplify complex ideas for clients
• Strong organization and project management skills (ClickUp or similar tools)
• Ability to manage multiple clients, priorities, and deadlines without dropping details
• High level of ownership and accountability for results

Nice to Have

• Experience with Programmatic, Reddit Ads or additional paid channels
• Familiarity with Google Tag Manager, tracking setup, or landing page optimization
• Agency experience

Who Thrives Here

• You take ownership — you don’t wait to be told what to do
• You care about outcomes and results, not just input and activity
• You’re both strategic and willing to get hands-on in the accounts
• You value organization, efficiency, and continuous improvement
• You communicate clearly, directly, and proactively
• You’re curious and always looking to get better

Who This Role Is Not For

• You want a purely execution role without strategic responsibility
• You avoid accountability when performance suffers and client is unhappy
• You struggle to manage multiple priorities and deadlines
• You prefer slow-paced environments with low expectations
• You need constant direction instead of taking initiative
• You hate going into the office and collaborating with teammates in-person

What Success Looks Like

• Deliver a high standard of strategic leadership, communication, and execution across your accounts
• Retains and grows client revenue across your portfolio of accounts
• Earns strong client satisfaction and promoter-level NPS / CSAT feedback
• Helps generate client advocacy through case studies, online reviews, and video testimonials

Why Join Upgrow

• Grow professionally faster than you would in a large corporation
• Work with startups on the bleeding edge of technology
• Hybrid setup in San Diego: 3–4 days in-office, 1–2 days WFH

Compensation & Benefits

• Base salary: $75,000 - $85,000
• Bonus incentives: client retention, account growth, NPS ($5,000+ for high performers)
• Benefits:
• 401(k) with company matching
• Unlimited PTO
• Life insurance
• Subsidized health, vision, and dental
• Subsidized on-site parking
• On-site office gym facilities

Ready to build something exceptional?

You've made it this far? Great! If this sounds like a dream role for you, we'd love to talk.