Paid Media Manager at Tove Digital | Needham, MA | $65K/yr – $78K/yr

Paid Media Manager

Needham, MA (Hybrid)

$65K/yr – $78K/yrMid Level4+ years expFull time

Posted 6 weeks ago

The other 99% submit and hope. You're about to do something different.

Own multi‑channel paid media for ecommerce clients from onboarding through ongoing optimization and reporting.

Campaign strategy and KPI ownership across Meta, Google, LinkedIn, and others with a focus on revenue growth.
Onboarding, tracking setup, and testing with A/B copy, creative, and landing pages.
Proactive optimization, performance reporting, and ongoing client communication.

Onboarding new clients
Defining campaign strategies and KPIs
Conducting market research
Assisting with creative and copywriting
Campaign build and execution within ad platforms
Day-to-day optimization and updates to campaigns within the ad platforms
Reporting performance back to clients and stakeholders
Manage day-to-day performance and execution for paid media channels including Meta, Google Ads, LinkedIn, and others, with a strong emphasis on eCommerce performance and revenue growth
Monitor daily campaign performance and make bid/budget adjustments to hit KPIs
Maintain ongoing, proactive, and consistent communication with clients on account progress, performance, and problem resolution

2–4 years of hands-on paid media experience, preferably at an agency and preferably working with eCommerce brands
Proficiency in Google Ads and Meta Ads Manager (required); LinkedIn, TikTok, or programmatic a plus
Google Ads certification preferred
Solid understanding of analytics platforms (GA4, Looker Studio)
Strong attention to detail and ability to manage multiple client accounts simultaneously
Excellent written communication skills for internal and client-facing reporting
Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)