Responsibilities

• Act as a subject matter expert for Paid Media strategies by continually evolving our approach to best practices, vetting and partnering with new technology companies, managing planning and execution tools, and staying on top of emerging trends
• Develop and drive forward multi-channel digital media strategies and roadmaps aligned with client program growth goals, with a focus on large-scale retailers and omnichannel retail use cases
• Support higher level, cross-functional marketing strategy projects by providing deep media expertise
• Understand and find synergies across digital channels within the client mix in partnership with other team members
• Lead day-to-day management and optimization of client paid programs including: Plan, execute, and manage campaigns across various channels
• Campaign tactics and segmentation build-out and optimization
• Algorithmic bid platform and manual bidding strategy and optimization
• Test ideation, planning, and management

Requirements

• 3+ years of experience directly responsible for Paid Media advertising programs (including platform experience with LinkedIn, Meta, Google, TikTok and Reddit)
• Great communication and extensive client management experience (internal or external)
• Proven track record of success driving strong positive results through the paid channels
• Strong understanding of creative best practices across placements & platforms
• Proven mastery of the following:
• Performance-based, direct response marketing programs
• Execution with platform UIs and ad serving / ad tech
• Experience managing multiple monthly budgets across multiple tactics / channels

Preferred

• Hands-on experience with activations including planning, activation, and measurement
• Bid technology platform experience
• Omnichannel experience