Responsibilities

• Develop and execute full-funnel paid media strategies across Google Ads (Search, Shopping, Performance Max, Display, YouTube), Meta Ads (Facebook & Instagram), and Amazon Ads (Sponsored Products, Brands, Display).
• Build and manage media plans, budgets, and forecasts aligned to revenue and profitability targets.
• Identify and evaluate new paid media channels and opportunities, preparing business cases for expansion.
• Launch, manage, and continuously optimize campaigns with a relentless focus on ROAS, CPA, and contribution margin.
• Conduct rigorous A/B and multivariate testing of ad creative, audiences, bidding strategies, landing pages, and offers.
• Manage and optimize product feeds, keyword portfolios, audience segments, and bid strategies at scale.
• Monitor performance daily, diagnosing issues quickly and implementing corrective actions before budget is wasted.
• Own end-to-end reporting: build dashboards, deliver weekly and monthly performance reviews, and present insights to leadership.
• Implement and maintain conversion tracking, attribution models, and measurement frameworks across all platforms.
• Translate complex data into clear, actionable insights that influence business decisions.

Requirements

• 5+ years of hands-on experience managing and scaling paid media campaigns, with significant depth in Google Ads, Meta Ads, and Amazon Ads.
• Demonstrated track record of driving profitable growth at scale, with clear evidence of ROAS or CPA improvements you personally delivered.
• Expert-level proficiency in campaign architecture, bid strategy design, audience targeting, and feed optimization.
• Deep analytical skills with the ability to interpret performance data, diagnose trends, and make quick, confident decisions.
• Experience with Google Analytics (GA4), Google Tag Manager, and platform-native tracking and attribution tools.
• Strong understanding of unit economics, contribution margin, and how paid media fits into broader P&L goals.
• Excellent communication skills with the ability to present performance narratives to both technical and non-technical stakeholders.

Preferred

• Experience managing six-figure or seven-figure monthly ad budgets.
• Proficiency with third-party tools such as SA360, Marin, Kenshoo, Triple Whale, Northbeam, Blotout, or similar attribution and analytics platforms.
• Hands-on experience with data visualization tools (Looker Studio, Tableau, or Power BI).
• Familiarity with scripting (Google Ads Scripts, Python, or SQL) for automation and advanced analysis.
• Google Ads and Meta Blueprint certifications.
• Experience in e-commerce, DTC, or marketplace-driven businesses.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Vision insurance