Responsibilities

• Lead day-to-day optimization of paid search and shopping programs, including Search, Shopping, Performance Max, Dynamic Search Ads, remarketing, and emerging search formats.
• Manage significant paid search investments, monitor performance, forecast outcomes, and allocate budget strategically to maximize growth and efficiency.
• Utilize both manual and automated bidding strategies to achieve business objectives, improve efficiency, and scale results.
• Analyze key performance metrics including ROAS, ROI, CPA, CTR, conversion rate, revenue, and impression share to uncover actionable insights.
• Design and execute a robust testing roadmap across bidding strategies, ad copy, audiences, landing pages, segmentation approaches, and new platform capabilities.
• Partner with Analytics, Data Science, Product, Development, and IT teams to improve attribution, conversion tracking, audience integration, and overall marketing effectiveness.
• Leverage AI, automation, scripts, and advanced tools to increase scalability and operational efficiency.
• Present performance insights and strategic recommendations to leadership and key business stakeholders.

Requirements

• 4+ years of hands-on Paid Search or Search Engine Marketing experience.
• Experience in retail, e-commerce, direct-to-consumer, marketplace, or other performance-driven environments.
• Proven success managing substantial paid search budgets and optimizing performance against aggressive growth goals.
• Deep expertise in Google Ads, including Performance Max, Shopping, Smart Bidding, audience strategies, and campaign optimization.
• Experience managing both manual and automated bidding strategies across multiple brands, product categories, or business units.
• Strong analytical and problem-solving skills with the ability to transform complex performance data into clear business recommendations.
• Advanced Excel or Google Sheets skills; experience with Google Analytics, Adobe Analytics, Sigma, or SQL is a plus.
• A self-directed, curious, detail-oriented approach with the ability to move seamlessly between strategic planning and hands-on execution.

Preferred

• Google Ads, Microsoft Advertising, or Search Ads 360 certifications.
• Experience with Feedonomics, Apple Search Ads, Affiliate Marketing, or emerging search platforms.
• Merchant Center and product feed optimization experience.

Benefits

• High visibility and business impact
• Opportunities to influence strategy across multiple brands
• Exposure to advanced attribution, measurement, AI, and automation initiatives
• A collaborative, data-driven culture
• Competitive compensation and benefits
• Health and wellness programs
• Retirement benefits
• Paid time off
• Employee discounts
• Professional development opportunities