Responsibilities

• Own and manage paid media across Meta, Google, and TikTok
• Scale spend while maintaining or improving CPA and ROAS
• Build and optimize campaign structures, audiences, and budgets
• Identify winning creatives and scale them effectively
• Work closely with internal creative team to guide asset production
• Assist in developing new ad concepts, hooks, and messaging
• Analyze performance data and identify growth opportunities
• Improve new customer acquisition efficiency and volume
• Collaborate on landing pages and funnel performance

Requirements

• Proven experience managing $200k–$300k+ monthly ad spend
• Strong experience with Meta Ads (required)
• Solid experience with Google Ads and TikTok Ads
• Experience working with DTC ecommerce brands
• Track record of scaling campaigns while maintaining efficiency
• Deep understanding of creative testing and performance drivers
• Ability to think beyond platform tactics and understand the full funnel

Preferred

• Apparel or lifestyle brand experience
• Experience working with in-house creative teams
• Strong understanding of landing page optimization