Responsibilities

• Paid Media Strategy & Campaign Management
• Develop and execute paid media strategies across Meta (Facebook & Instagram Ads), Google Ads, YouTube, and other relevant platforms.
• Manage campaigns supporting BTC initiatives, live-event ticket sales, educational programs, lead generation, and client marketing objectives.
• Manage the full campaign lifecycle: planning, setup, launch, monitoring, optimization, and reporting.
• Determine the appropriate campaign structure, platform mix, targeting strategy, and budget allocation for each initiative.
• Partner with the Editorial team on copy and captions, ensuring written content reflects BTC's brand voice and editorial standards before it publishes.
• Audience Development & Targeting
• Build audience segments using demographics, interests, behaviors, customer data, and campaign objectives.
• Create and manage custom audiences, lookalike audiences, retargeting groups, and prospecting strategies.
• Tailor messaging based on where audiences sit in the customer journey, and refine targeting using campaign data.

Requirements

• Three or more years of hands-on paid media experience in an agency, multi-brand, media, event, or similarly fast-paced environment.
• Demonstrated, hands-on experience managing and optimizing campaigns in Meta Ads Manager (Facebook & Instagram) AND Google Ads — this is required.
• Experience creating campaigns for multiple audiences, brands, or clients simultaneously.
• Proven ability to develop conversion-focused campaigns, not just awareness or engagement.
• Experience supporting ticket sales, event registrations, e-commerce, lead generation, or other direct-response objectives.
• Strong grasp of audience segmentation, retargeting, lookalike audiences, and customer-funnel strategy.
• Ability to manage and optimize budgets and interpret data into clear recommendations.
• Strong written and verbal communication, exceptional attention to detail, and organizational skills.
• Comfortable working independently while collaborating closely with cross-functional teams.
• Able to quickly learn and accurately represent different brands, products, and voices.

Preferred

• Comfortable contributing to creative development — selecting imagery or video, writing or refining ad copy, and developing effective calls to action.
• Experience promoting live events, conferences, ticketed experiences, or educational programs.
• Agency experience or managing paid media for a diverse portfolio of clients.
• Experience marketing to professional or trade audiences; familiarity with the professional beauty, salon, or hairstylist community.
• Experience with HubSpot, Shopify, Google Analytics, Looker Studio, or similar reporting and CRM platforms.
• Experience reviewing landing-page performance and identifying conversion opportunities.
• Familiarity with TikTok Ads or Pinterest Ads.

Benefits

• Salary Range: $60,000–$75,000 annually; final compensation will depend on experience, qualifications, and demonstrated paid media expertise.
• Competitive Health / Dental / Vision Benefits options*
• Retirement Benefits with a company match option*
• Paid Vacation & Holidays
• Collaborative, creative, and entrepreneurial team environment
• Remote / Work from home
• * options available to eligible employees