Responsibilities

• Oversee campaign optimization task management, providing direction to the team on monitoring performance and adjusting key elements to improve conversion rates and drive priority actions.
• Evaluate campaign performance at a strategic level, analyzing data trends, uncovering insights, and identifying clear opportunities to maximize return on investment.
• Deliver clear, actionable reporting that communicates performance results, insights, and recommendations to internal stakeholders and leadership.
• Strategically allocate and manage paid media budgets across multiple campaigns and platforms, ensuring efficient spending and strong performance.
• Stay ahead of industry trends and platform innovations, proactively incorporating new tools, technologies, and best practices into campaign strategy.
• Collaborate closely with cross-functional marketing teams to ensure paid media strategies align with broader goals and support cohesive, integrated campaign execution.