Paid Media Strategist, iLawyer Marketing
EverService Holdings, LLC
District of Columbia, USA (Remote)
$60K/yr - $70K/yrIn-houseFull-timeMid level2+ years exp.
1 day ago
Paid Media Manager - Mobile Apps, Amazon Music
San Francisco, CA (On-site)
$79K/yr – $152K/yrSenior Level4+ years expFull time
Posted 2 months ago
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Job Summary
Own and optimize mobile marketing for Amazon Music, driving global growth through paid app campaigns, analytics-driven optimization, cross-functional collaboration, partner ecosystem management, and rapid test-and-learn across platforms.
- Drive mobile app paid advertising initiatives to drive WW customer acquisition for Amazon Music.
- Oversee data tracking, attribution, and automated reporting to unlock insights and ROI improvements.
- Collaborate with technical, biz, BI, finance, and design teams to execute time-sensitive mobile initiatives at scale.
Job Description
Own and optimize mobile marketing for Amazon Music, driving global growth through paid app campaigns, analytics-driven optimization, cross-functional collaboration, partner ecosystem management, and rapid test-and-learn across platforms.
- Drive mobile app paid advertising initiatives to drive WW customer acquisition for Amazon Music.
- Oversee and continue to improve tracking, attribution, and overall data access to analyze key metrics, including ROI. Establish automated reporting and optimization processes.
- Manage relationships with key partners in the mobile ecosystem (e.g. Google, Amazon Display Ads, 3P ad networks, Social ads platforms).
Amazon Music
Amazon Music is an immersive audio entertainment service that connects fans, artists, and creators through music, podcasts, and culture. Amazon Music brings fans closer to what they love, with curated and personalized playlists, artist livestreams, artist merch, and Amazon Exclusive podcasts. Prime members get access to over 100 million songs in shuffle mode, All-Access playlists, plus the largest catalog of top ad-free podcasts, included with their membership. Customers can upgrade to Amazon Music Unlimited for full, on-demand access to 100 million songs in HD and a growing catalog of Ultra HD and Spatial audio. Anyone can listen to Amazon Music by downloading the free Amazon Music app, or wherever they listen to music including Alexa-enabled devices.Come build the future of entertainment with us - https://tinyurl.com/5dryusf8
Traffic Signals
Monthly Visitors
2.8B
Monthly Google Ads Budget
$77.4M
Traffic Source Mix
Search
25.2%
Direct
65.9%
Referral
6.4%
Social
1.7%
Paid
0.6%
Headcount Trend
Current headcount: ~1.9K
Marketing Team
Marketing Team Size
263 (14% of company)
Median Career Experience
11 years
Median Tenure
4 years
People
Marketing Leadership
Anthony Pu
Head of Product Marketing, Music Merch
At the company for 4 years 3 months
Kassie Deng
Global Head of Brand Insights
At the company for 3 years 11 months
Kristen Gambetta
Global Head of Partner Marketing
At the company for 3 years 1 month
Laura Svejnar
Head of Brand and Integrated Marketing
At the company for 2 years 8 months
