Paid Media Manager (Mandarin)

Miami, FL (Remote)

$84K/yr - $95K/yr (Est.)Mid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Lead Mandarin-language paid media campaigns for the US market across Chinese platforms and global channels.

  • Plan, launch, and manage campaigns across Baidu, Bilibili, RedNote, and TikTok
  • 2+ years direct, hands-on platform experience (Baidu, Bilibili, RedNote, or TikTok)
  • Fluency in Mandarin and strong English; remote collaboration with international teams

Job Description

Responsibilities

  • Plan, launch, and manage paid media campaigns across Baidu, Bilibili, RedNote, and TikTok
  • Optimize campaigns to improve performance and efficiency
  • Monitor daily campaign performance and implement optimizations
  • Create regular performance reports and insights for the marketing team
  • Provide guidance on Chinese-language digital marketing trends and platform best practices
  • Collaborate with the global marketing team to align campaign strategy
  • Test new channels, creatives, and audience targeting strategies
  • Help build and scale BAI Capital’s paid media presence targeting Mandarin-speaking audiences in the US
BAI Capital logo

BAI Capital

BAI Capital is a leading venture capital fund in China. Since 2008, the team of BAI Capital has invested in more than 200 portfolios, including 18+ IPOs and 40+ unicorns. BAI Capital has two main focuses: China-based global companies and China’s structural transformation. BAI Capital seeks to partner with and empower outstanding Chinese companies and entrepreneurs that can leverage the multiplier effect of China’s technology, talent, and supply chain advantages and to expand globally in consumer retail and services, fintech, media and content innovation, Web3 and metaverse. On the other hand, at the turning point of China’s structural transformation, the fund will also seize major cross-cycle disruption opportunities in frontier and infra tech, electric vehicles and autonomous driving, and industrial upgrade driven by enterprise software development.The investor base for BAI Capital includes institutional investors such as sovereign wealth funds, large insurance companies, internet giants and fund of funds globally, as well as Bertelsmann. BAI Capital has its background from Bertelsmann Asia Investments, part of the Bertelsmann Group. Bertelsmann is a media, services and education corporation that operates in about 50 countries and has 130,000 employees around the world. It aspires to achieve climate neutrality by 2030. BAI Capital will continue to empower portfolio companies with its China expertise and Bertelsmann's vast European and global network, bringing together global resources and perspectives to assist the development of its portfolios.

Founded in 2008
Beijing, CHN
38 employees (4 in marketing)

Traffic Signals

Monthly Visitors
1.1K
Traffic Source Mix
Search
35.3%
Direct
41.6%
Referral
12%
Social
8.9%
Paid
1.3%

Headcount Trend

Current headcount: ~38

Marketing Team

Marketing Team Size
4 (11% of company)

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