Responsibilities

• Lead strategic planning, execution, and optimisation of paid media campaigns to drive brand awareness, demand generation, customer acquisition and retention
• Develop comprehensive paid media plans aligned with business goals, marketing initiatives, and integrated campaigns.
• Analysis and provide product recommendations based on competition, LTV and profitability
• Collaborate with cross-functional teams including creative, technical, UX, Sales, and Operations—to ensure message cohesion and funnel performance tracking.
• Identify opportunities in current paid channels (PPC, Paid Social, Display, CTV) and campaigns and develop action plans to enhance overall performance.
• Stay current with industry trends, platform updates, and emerging technologies to maintain leadership in paid media innovation.
• Partner with Product Marketing and Sales teams to conduct A/B tests, determining the most effective messaging, creative, and targeting strategies for each campaign.
• Share your knowledge of the channels and audiences with the digital channel specialists. Be the expert on your audiences and platforms.
• Regularly review publishers’ performance, campaign metrics, and deliverables, and conduct weekly business reviews to assess and optimize contributions.
• Analyse campaign effectiveness and performance to enhance ROI. Recommend budget reallocation to high-performing campaigns and channels while identifying areas for improvement.

Requirements

• Minimum of 7 + years of experience in paid media management with a strong understanding of paid search, paid social, and programmatic
• Familiarity with attribution models, lead scoring, and marketing funnel strategies.
• Strong understanding of the mobile telecommunications industry, including consumer behaviour, acquisition and digital trends.
• Proven track record of managing large-scale paid media campaigns with substantial budgets and achieving measurable results.
• Experience leading campaigns across Google Ads, LinkedIn, Amazon, Facebook, Twitter, Paid Search, programmatic display and automated platforms
• Expertise in digital advertising platforms such as Google Ads, Facebook Ads Manager, and programmatic buying tools.
• Proficient in analytics tools such as Google Analytics, Datorama, Data Studio, and other performance reporting platforms.
• Excellent communication, negotiation, and interpersonal skills.
• Strong project management abilities with a focus on detail and deadlines.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.