I.B.P. Construction LLC

Paid Media Manager (Lead Generation Focus) - In-House

Orlando, FL (On-site)

$18/hr – $20/hrMid Level2+ years expFull time

Posted 5 months ago

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Job Summary

The role is an in-house Paid Media Manager focused on lead generation across multiple brands. Responsibilities include planning, launching, and optimizing campaigns on Meta Ads and Google Ads, analyzing performance, scaling successful efforts, managing budgets, and aligning with company goals. Requirements call for 2+ years in paid media, strong Meta/Google Ads experience, and a data-driven mindset. Bonus skills include video creation, construction experience, and CRM tools.

Job Description

Responsibilities

  • Plan, launch, and manage paid advertising campaigns focused on lead generation
  • Manage and optimize campaigns on Meta Ads and Google Ads
  • Continuously analyze campaign performance and improve conversion rates and cost per lead
  • Scale campaigns that perform and pause underperforming campaigns
  • Manage advertising budgets and track ROI
  • Work closely with the internal team to align campaigns with business goals
  • Generate leads for multiple brands within the company group
  • Test audiences, creatives, and funnels to maximize campaign performance

Requirements

  • 2+ years of experience managing paid media campaigns
  • Strong experience with Meta Ads and Google Ads
  • Proven track record generating qualified leads through paid traffic
  • Strong analytical and optimization skills
  • Experience managing advertising budgets and scaling campaigns
  • Data-driven mindset and performance focus
  • Ability to work in-house with our team

Preferred

  • Bonus Skills: Experience with video ad creation or basic video editing
  • Bonus Skills: Experience working with construction
  • Bonus Skills: Experience with CRM or lead tracking tools