Responsibilities

• Full-Funnel Campaign Management: Develop and execute multi-channel digital advertising strategies (Google Ads, LinkedIn, Bing, etc.) to drive brand awareness and high-quality lead generation.
• Product Marketing Alignment: Partner closely with Product Marketing to translate product positioning, new feature launches, and persona-based messaging into high-performing ad campaigns.
• Budget & Bid Optimization: Manage global advertising budgets, ensuring spend is allocated efficiently to hit monthly and quarterly Pipeline and CAC targets.
• A/B Testing & Experimentation: Constantly test ad copy, creative, and landing pages to improve CTR and conversion rates.
• Data Analysis & Reporting: Monitor campaign performance daily. Build and maintain dashboards that communicate the impact of digital spend on ARR and sales velocity.
• Audience Segmentation: Leverage intent data and CRM insights to build sophisticated retargeting and Account-Based Marketing (ABM) segments.
• Cross-Functional Collaboration: Partner with the Content and Creative teams to ensure ad messaging aligns with brand voice and product updates.
• Stay Up-to-Date: Maintain a deep understanding of the evolving privacy landscape (cookies, tracking) and the latest features in the PSA / SaaS marketing space.

Requirements

• Proven Track Record: 5+ years of experience managing complex paid media accounts, ideally within B2B SaaS.
• Strategic Collaboration: Experience working cross-functionally with Product Marketing and Sales to align paid strategy with product roadmaps and revenue goals.
• Technical Expertise: Deep hands-on experience with Google Ads, LinkedIn Campaign Manager, and Facebook/Meta Business Suite.
• Certified Specialist: Must hold current Google Ads Certifications (Search, Display, or Measurement).
• Analytical Mindset: Proficiency in Google Analytics 4 (GA4) and experience using CRM data (Salesforce) to track the full lead-to-revenue lifecycle.
• Strong Communicator: Ability to translate complex data sets into actionable insights for executive leadership.
• Creative Intuition: A solid understanding of what makes a compelling B2B ad and how to guide creative teams toward high-performing assets.

Preferred

• Professional Services Domain Knowledge: Familiarity with the Professional Services industry and the unique challenges faced by global consulting or embedded services teams.
• ABM Experience: Experience with Account-Based Marketing platforms (e.g., 6sense, Demandbase, or Terminus)

Benefits

• An intentionally engaging and collaborative culture - ditch the silo!
• Strong work-life balance that’s a true focus of the company
• The chance to learn from some of the best people in the business
• A vibrant, collaborative, and devoted team, who still makes time for fun