Responsibilities

• Own paid media strategy and execution across Google Ads, Microsoft Ads, LinkedIn, Meta, X, Reddit, Quora, and G2, in collaboration with Demand Generation, Product Marketing, and Brand.
• Build and maintain scalable campaign architecture across channels, including naming conventions, campaign hierarchy, and audience segmentation frameworks.
• Develop use case and problem-based campaign strategies aligned to IPinfo’s core verticals including cybersecurity, adtech, and fintech.
• Partner with content and creative teams to develop ad creative that speaks to both technical and business buyer personas across funnel stages.
• Develop high-performing landing pages to support campaigns and drive conversions.
• Own UTM governance across all eight channels, including naming conventions, parameter structure, and platform-specific implementation.
• Work closely with RevOps to ensure campaign data is structured correctly upstream, enabling accurate cross-channel reporting.
• Build and manage B2B audience targeting strategies segmented by function, seniority, industry, and buying stage across platforms, spanning both self-serve and direct sales motions.
• Develop retargeting strategies that re-engage high-intent visitors with messaging and personalised content matched to their stage in the buying cycle.
• Leverage behavioural signals to refine targeting and improve conversion rates across funnel stages.