Drive end-to-end paid media across multi‑channel platforms to generate qualified pipeline for IPinfo.

• Own paid media strategy and execution across Google Ads, Microsoft Ads, LinkedIn, Meta, X, Reddit, Quora, and G2 with cross‑functional alignment.
• Build scalable campaign architecture with naming, hierarchy, and audience segmentation across channels.
• Develop use case and problem-based campaigns aligned to cybersecurity, adtech, and fintech verticals.
• Collaborate with content and creative teams to tailor ad creative for technical and business buyers.
• Craft high‑performing landing pages to drive conversions.
• Own UTM governance across eight channels and ensure consistent parameterization.
• Manage B2B audience targeting by function, seniority, industry, and buying stage across platforms.
• Develop retargeting strategies with messaging and personalized content for high‑intent visitors.
• Leverage behavioural signals to refine targeting and improve funnel performance.
• Run structured A/B tests across copy, creative, targeting, and landing pages to boost conversions.

Requirements

• 4+ years of hands-on paid media experience in a B2B XaaS or data/tech environment with measurable pipeline impact.
• Hands-on management of multi‑channel campaigns, including PPC and LinkedIn Ads.
• Proficiency in HubSpot attribution, Google Tag Manager, and Keyword Planner; interest in AI marketing tools.
• Ability to analyse data, derive actionable insights, and apply optimisations.
• Commercially astute, data‑driven, focused on ROI and pipeline outcomes.
• Experience marketing technical or developer‑facing products or willingness to dive into a highly technical product space.

Preferred

• Experience using Amplitude or similar analytics to build audiences from behavioural data and feed campaigns.
• Hands-on paid campaigns on Reddit, X, or Meta in a B2B context.
• Strong B2B audience strategy understanding, including function and seniority segmentation.