Responsibilities

• Own the strategy, setup, and optimization of paid acquisition campaigns across platforms such as Google Ads, Meta Ads, and other paid media channels.
• Design and execute structured paid media experiments with clear hypotheses, success metrics, and learning goals.
• Define test requirements end-to-end, including audiences, creative inputs, landing page or app store requirements, budgets, and timelines.
• Monitor campaign performance closely and adjust bids, targeting, creative rotation, and budget allocation to improve results.
• Analyze performance data to identify trends, opportunities, and clear next steps, separating real signal from noise.
• Develop audience segmentation and retargeting strategies to re-engage high-intent users and improve conversion rates.
• Ensure accurate performance tracking through pixels, conversion tags, UTMs, and platform integrations, partnering closely with analytics teams.
• Manage and optimize paid media budgets ranging from roughly $50K–$500K+ per month while maintaining strong ROAS, CPA, and LTV efficiency.
• Collaborate cross-functionally with analytics, product, lifecycle marketing, and design teams to improve the acquisition funnel and campaign performance.