Responsibilities

• Own the strategy, setup, and optimization of paid acquisition campaigns across platforms such as Google Ads, Meta Ads, and other paid media channels.
• Design and execute structured paid media experiments with clear hypotheses, success metrics, and learning goals.
• Define test requirements end-to-end, including audiences, creative inputs, landing page or app store requirements, budgets, and timelines.
• Monitor campaign performance closely and adjust bids, targeting, creative rotation, and budget allocation to improve results.
• Analyze performance data to identify trends, opportunities, and clear next steps, separating real signal from noise.
• Develop audience segmentation and retargeting strategies to re-engage high-intent users and improve conversion rates.
• Ensure accurate performance tracking through pixels, conversion tags, UTMs, and platform integrations, partnering closely with analytics teams.
• Manage and optimize paid media budgets ranging from roughly $50K–$500K+ per month while maintaining strong ROAS, CPA, and LTV efficiency.
• Collaborate cross-functionally with analytics, product, lifecycle marketing, and design teams to improve the acquisition funnel and campaign performance.

Requirements

• 5+ years of experience managing performance marketing campaigns across paid search and paid social.
• Experience managing significant paid media budgets
• Proven ability to improve ROAS and CPA through structured testing and optimization.
• Strong working knowledge of Google Ads, Meta Ads, and at least one additional paid media platform.
• Solid understanding of attribution models, conversion tracking, pixels, and UTMs.
• Experience using analytics tools such as Google Analytics, Google Tag Manager, Looker, Tableau, or similar platforms.
• Strong analytical skills and the ability to translate performance data into clear strategic decisions.
• Comfortable collaborating cross-functional with analytics, product, design, and lifecycle teams

Preferred

• Creative & Innovative Thinking
• Initiative & Drive to get things done
• Integrity
• Interpersonal Skills
• Paid Media Strategy Development
• Campaign Management & Optimization
• Data Analysis & Performance Reporting
• Budget Management & ROI Optimization
• Platform & Ad tech Expertise
• Cross-Functional Collaboration & Communication

Benefits

• Full benefits to ensure you and your family are safe, healthy & happy.
• Paid Time Off to relax and rejuvenate
• Flexible hours to allow you the best work/life balance
• Remote work options to help us obtain the best talent no matter where you live
• Opportunities for growth in your career
• Competitive salary
• The best technology
• A creative and innovative culture where all team members are valued and supported
• And more!