Responsibilities

• Technical Funnel Architecture: You own the building of actual funnels, technical triggers, and the logic that connects our ads to our conversion points
• Algorithmic Scaling: You manage and scale significant daily spends across Google Ads, Meta, and YouTube with a focus on ROAS
• SEO Roadmap: You set the technical SEO standards for our web properties and provide the strategic roadmap for our Senior Copywriter to execute organic blog and web optimization
• The Safety Net: You serve as the senior technical backup for funnel architecture and design tweaks, ensuring the machine never stops moving
• Execute Across Brands: Manage the technical health and bidding strategies for both Hammer Media and Dollarwise to hit aggressive revenue and conversion goals
• Build the "Plumbing": Construct and maintain high-converting funnel triggers within our tech stack. Experience in GoHighLevel is a major plus, but experience in similar CRM/Automation platforms works if you are a fast learner
• Direct Content: Provide data-backed SEO direction to the creative and copy teams to ensure organic growth matches our technical standards
• Brainstorm & Ship: Participate in high-velocity brainstorming sessions, then own the technical implementation of those ideas
• Data Integrity: Partner with Marketing Ops to ensure every dollar spent is accurately tracked and attributed