The Avalon Consulting Group Inc

Paid Media Manager (Fully remote, Non-profit Fundraising)

Annapolis, MD (Remote)

$65K/yr – $75K/yrSenior Level3+ years expFull time

Posted 5 months ago

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Job Summary

The role centers on launching and optimizing digital ad campaigns across Google Ads, Microsoft Ads, paid social, CTV, and programmatic channels, with a focus on data-driven decision making. It requires 3+ years of digital advertising experience and hands-on proficiency with major platforms and analytics tools. Strong organizational and collaborative skills are valued, with a clear emphasis on performance measurement and reporting. A benefits package accompanies the role, alongside opportunities for cross-team collaboration and knowledge sharing.

Job Description

Responsibilities

  • Launch and manage campaigns across Google Ads, Microsoft Ads, paid social, CTV, and programmatic platforms
  • Build keywords, audiences, ads, budgets, and bidding strategies aligned with media plans
  • Monitor campaign pacing and ensure accuracy through regular QA
  • Track campaign performance and identify trends, risks, and opportunities
  • Implement optimizations related to bids, budgets, audiences, placements, and creative
  • Support A/B testing across ads, landing pages, and targeting strategies
  • Prepare performance reports and dashboards using key metrics such as CPA and ROAS
  • Pull insights from ad platforms, Google Analytics, and internal tools
  • Support senior team members in developing client-facing performance summaries
  • Manage UTM tracking, conversion events, and pixel implementation

Requirements

  • 3+ years managing digital advertising campaigns, including paid search
  • Hands-on experience with platforms such as Google Ads, Meta, Microsoft Ads, or DSPs
  • Strong analytical skills and experience using Google Analytics, Excel, and ad platform reporting
  • Familiarity with tools such as Google Tag Manager, Google Ads Editor, Search Ads 360, and UTM tracking
  • Experience integrating campaigns with CRM or donation platforms such as Salesforce, Engaging Networks, EveryAction, Classy, or Blackbaud
  • Comfort working in collaborative tools such as Teams, Monday.com, and Zoom
  • Google Ads or Meta certifications
  • Experience supporting Google Grant campaigns

Preferred

  • Detail-oriented and highly organized
  • Analytical and curious about performance data
  • Comfortable managing multiple projects and deadlines
  • A strong collaborator who communicates clearly and professionally

Benefits

  • rich, comprehensive benefit plan, including employer-paid health, dental, and vision insurance, generous paid leave, employer-paid life and disability insurance, and a safe harbor 401(k) plan.