Drive paid media strategy and day-to-day execution for Ethos Pet Brands’ Natural Balance and Canidae to meet brand and growth targets.

• Own paid media strategy and planning for Natural Balance and Canidae in partnership with internal stakeholders and our media agency.
• Must-have: 5+ years of hands-on paid media experience with demonstrated ownership of media plans and campaign execution.
• Standout: Lead day-to-day campaign execution, QA, and optimization across platforms to drive scale and efficiency.
• Develop full-funnel media plans (prospecting, retargeting, and retention) aligned to brand objectives, seasonal priorities, and product launches.
• Translate business goals into clear channel tactics, audiences, creative direction, and measurement plans.
• Partner with sales, agencies, and creative teams to ensure campaigns support retailer priorities.
• Maintain an always-on testing roadmap (audiences, creative, landing experiences, offers) to drive continuous improvement.
• Monitor media & creative performance and optimize for efficiency and scale (budget reallocation, audience refinements, creative iteration, pacing).
• Own KPI metrics that link to business goals and reporting cadence for paid media (e.g., ROAS, CPC, incremental revenue, CTR, CPM, CVR, and new customer mix).
• Collaborate with creative partners on ad creative, messaging, and landing experiences based on data-driven learnings.
• Stay current on platform changes and emerging tools (Meta / Google updates, automation/AI capabilities) and apply learnings to improve outcomes.