Paid Media Manager at Democratic Attorneys General Association | District of Columbia, USA | $72K/yr – $80K/yr

Paid Media Manager

District of Columbia, USA (Remote)

$72K/yr – $80K/yrMid Level4+ years expFull time

Posted 5 months ago

The other 99% submit and hope. You're about to do something different.

Drive a paid media program for DAGA's fundraising, leading strategy and execution across Meta and Google to grow online donations.

Own end-to-end paid media campaigns from concept to deployment.
Must-have: 4-5 years of paid media experience in the progressive space with Meta/Google campaigns.
Standout: Cross-functional collaboration with creative, content, and leadership to deliver data-informed assets.

Partner with the Deputy Director of Digital Fundraising and DAGA’s consultants to develop and execute a cutting-edge, revenue-driving paid media program
Manage digital advertising campaigns from concept to deployment across platforms including Meta, Google, and more
Conceptualize, pitch, and execute innovative, data-informed digital advertising strategies
Write compelling ad copy and video scripts tailored to platform best practices and audience segments
Collaborate cross-functionally with creative, content, compliance, and leadership teams to produce advertising assets
Develop and recommend strategic acquisition plans
Identify new opportunities to scale and optimize online fundraising through paid channels
Analyze performance data and deliver clear, actionable reporting with insights to drive long-term list growth
Support additional digital and fundraising initiatives as assigned

4-5years of experience working in paid media in the progressive space (at agencies, committees, non-profits, or progressive organizations)
Experience executing ad campaigns on Meta and Google
Experience writing ad copy and developing ad concepts
Experience developing and executing acquisition plans
Excellent oral and written communication skills
Excellent time management skills with a proven ability to meet deadlines
Ability to function well in a fast-paced environment
Commitment to DAGA's mission
Ideally in DC or willing to relocate. Remote employees will be considered.

fully paid health, dental, vision, short term, long term, and life insurance policies
pretax spending accounts
monthly remote work stipend
monthly transit benefit