Responsibilities

• Plan and execute paid media campaigns globally, including defining KPIs, recommending creative assets and copy, managing and tracking budget allocation, result measurement, and reporting
• Work closely with Label PMs / Digital Leads and Audience Development Directors to define target audiences, assess goals per project and deploy paid media strategies to achieve them.
• Evaluate campaign performance in real time, optimize results continuously.
• Coordinate deployment of multiple - often concurrent - campaigns across our label roster, collating all assets, copy and targeting segments, and ensuring creative is optimized to platform and goals.
• Research, discover and internally communicate trends and technology advancements in the paid media space.
• Own relationships with external paid media partners. Continuously evaluate partners performance, monitor ROI, and recommend adjustments to executive team

Requirements

• Bachelor’s degree in marketing, digital marketing or other related discipline, or the equivalent combination of education and experience.
• 3-5 years of experience in a media buying role, at an agency or music company.
• Experience building and running digital advertising campaigns that drive streams, sales and audience growth.
• Deep knowledge of the recorded music and entertainment paid media landscape.
• Experience building complex campaigns across Meta, TikTok, Google, Snapchat, Google, Spotify, Reddit, Amazon, Pinterest, OOH and Podcast advertising.
• Able to communicate reporting insights to various stakeholders with different levels of digital KPIs knowledge
• Exceptional data analysis skills
• Excellent communication skills
• Excellent time management skills and attention to detail
• Willingness and ability to travel domestically as required, likely once or twice per year.

Preferred

Benefits

• At Concord, we offer competitive salary, private medical and dental insurance, generous time off, charity match, paid time off for volunteering and a culture committed to supporting everyone’s growth and development.