Responsibilities

• Own day-to-day media buying and optimization across Google, Meta, Bing, Apple Search Ads, and other mobile app acquisition campaigns, including budgets, bids, audiences, structure, and pacing.
• Grow top-of-funnel acquisition while managing cost per conversion, ROAS, and other key efficiency targets.
• Partner with Creative to build a consistent testing pipeline, launching new concepts weekly and turning winning ideas into iterations.
• Own paid media measurement, including conversion actions, attribution settings, bidding signals, pixels, and server-side tracking.
• Partner with Engineering to instrument and QA events across platforms, including CAPI, Enhanced Conversions, app SDK events, SKAdNetwork/AEM, and offline/server-side conversions.
• Design and evaluate experiments across creative, landing pages, onboarding, and acquisition strategy with clear hypotheses and reliable measurement.
• Reconcile platform reporting against internal data and turn performance insights into clear recommendations.
• Use AI tools to accelerate analysis, creative ideation, account QA, reporting, and other performance marketing workflows.
• Partner across Lifecycle, Product, and Brand to ensure paid traffic converts and retains beyond the initial acquisition.

Requirements

• 5+ years of hands-on performance marketing experience, including meaningful experience directly managing paid media budgets in-platform.
• Strong command of Google Ads and Meta Ads, plus experience with Bing/Microsoft Ads and mobile app user acquisition.
• Proven experience acquiring users for a consumer mobile app, including app install and post-install optimization.
• Deep understanding of conversion tracking, attribution models and windows, pixels, server-side tracking, and mobile measurement platforms such as AppsFlyer, Adjust, or Branch.
• Highly analytical and comfortable working in Excel/Google Sheets, BI tools, and large performance datasets.
• Comfortable partnering with engineers on event instrumentation, implementation QA, and troubleshooting measurement discrepancies.
• Strong understanding of experimentation and incrementality, including when and how to use holdouts and platform lift tools.
• Strong creative instincts and experience partnering with designers, editors, and creators to develop performance-driven advertising.
• Fluency using AI tools to improve the speed and quality of analysis, media buying, and creative workflows.
• Exceptional attention to detail and a strong sense of ownership.

Preferred

• Bonus Points Experience in fintech, investing, real estate, or another regulated consumer category. Experience scaling a consumer mobile app from early traction to meaningful volume. Experience with TikTok, Reddit, YouTube, connected TV, podcasts, influencer-driven paid media, or other emerging channels. Experience using scripts, APIs, Python, or other automation tools to reduce manual account work.