Responsibilities

• Own and scale our patient acquisition channels across paid social and paid search.
• Take full ownership of campaigns across Meta and Google, from strategy and setup to testing, optimization, and reporting, with a direct impact on appointment volume and revenue growth.

Requirements

• 7+ years of paid media experience, with at least 4 years independently managing Meta and Google Ads at scale
• Advanced, hands-on expertise with Meta Ads Manager and Google Ads - campaign structure, bidding strategies, and audience targeting
• Experience running hyper-local, geo-targeted campaigns across multiple markets or locations
• Strong tracking and attribution knowledge - Meta Pixel, Google Tag Manager, GA4, and conversion tracking
• Proven experience managing $1M+ in annual paid media spend
• Disciplined A/B testing mindset across creatives, audiences, and landing pages
• Strong analytical skills - able to interpret data, identify trends, and make confident optimization decisions
• Clear communicator - translates campaign performance into stakeholder-ready insights and next steps

Preferred

• Healthcare, urgent care, or multi-location local services experience
• Call tracking experience
• PowerBi or similar reporting dashboard experience