Media Buyer
High Impact Dealer
USA (Remote)
AgencyFull-timeMid level4+ years exp.
13 hrs ago
Paid Media Manager
Miami, FL (On-site)
Salary Not AvailableSenior Level7+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive paid media growth for CareFirst Urgent Care by owning Meta and Google campaigns to improve CAC, ROAS, and paid-attributed appointment volume across multiple markets.
- Must-have: 7+ years of paid media with $1M+ annual spend and hands-on Meta/Google expertise.
- Standout: Experience translating metrics into stakeholder-ready insights and optimizing for paid-attributed appointment volume.
Job Description
Responsibilities
- We're looking for a performance-driven Paid Media Manager to own and scale our patient acquisition channels across paid social and paid search.
- You'll take full ownership of campaigns across Meta and Google, from strategy and setup to testing, optimization, and reporting, with a direct impact on appointment volume and revenue growth.
- CAC
- ROAS
- Paid-attributed appointment volume
- Monthly budget pacing and efficiency
Requirements
- 7+ years of paid media experience, with at least 4 years independently managing Meta and Google Ads at scale
- Advanced, hands-on expertise with Meta Ads Manager and Google Ads - campaign structure, bidding strategies, and audience targeting
- Experience running hyper-local, geo-targeted campaigns across multiple markets or locations
- Strong tracking and attribution knowledge - Meta Pixel, Google Tag Manager, GA4, and conversion tracking
- Proven experience managing $1M+ in annual paid media spend
- Disciplined A/B testing mindset across creatives, audiences, and landing pages
- Strong analytical skills - able to interpret data, identify trends, and make confident optimization decisions
- Clear communicator - translates campaign performance into stakeholder-ready insights and next steps
- Meta Ads Manager
- Google Ads
Preferred
- Healthcare, urgent care, or multi-location local services experience
- Call tracking experience
- PowerBi or similar reporting dashboard experience
CareFirst Urgent Care
CareFirst Urgent Care is a walk-in clinic with no appointment necessary. We are open from 8 a.m. to 8 p.m., 7 days a week. We can treat ALL non-life threatening illnesses as well as provide services, such as physicals and pre-employment drug screens. We strive to be your one-stop for all your Healthcare needs.
Traffic Signals
Monthly Visitors
30.2K
Monthly Google Ads Budget
$151
Traffic Source Mix
Search
31%
Direct
45.9%
Referral
5.8%
Social
15.7%
Paid
1.4%
Headcount Trend
Current headcount: ~195
Marketing Team
Marketing Team Size
1 (1% of company)
